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Shopping in Singapore: Our Fave New Stores

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Store openings galore, mamas! Get ready for a wide variety of new shops that have made shopping in Singapore better than ever!

We know it’s only October, but who says we can’t start our Christmas shopping early? We’ve rounded up a few of our favourite new stores which will give any mama a valid excuse to get ahead of all the holiday shopping weeks in advance! Now, if only we could stop eyeing everything for ourselves!

deer industries 3

Deer Industries

Deer Industries is a fab new one-stop shop to find functional yet chic children’s furniture for the bubs’ rooms. Looking for pieces that are neither matchy-matchy nor generic? Enter Deer Industries with its beautiful European-style, minimalist pieces for the nursery and beyond, which will inevitably draw your little ones in to relax in the serenity (at least that’s what we hope!). Our Sassy Mama Singapore Partnerships Director Kristin agrees saying, “it’s definitely the most sassy and chic; where the coolest of kids shop!”

Deer Industries, Tan Boon Liat Building, #07-05, 315 Outram Road, Singapore 169074, [email protected],



Oilily is all about dressing kids as kids and not as undersized, stuffy grown-ups! The famous Dutch brand has landed in Singapore and its vibrant, playful and eclectic style is sure to brighten up your little one’s wardrobe and encourage them to have fun with fashion! This shop in Great World City is worth checking out to dress your kiddos in the latest colours and prints (both fall/winter and spring/summer collections are available). Bonus points that they’ve also got clothes for mamas and some super-cute bags and luggage (including super-cute diaper bags).

Oilily, Great World City, #02-20A/B, 1 Kim Seng Promenade, Singapore 237994, (+65)6235 3604,

pedder on scotts

Pedder on Scotts 

Impressive because of its vast collection of luxury and contemporary shoes and accessories suited to various budgets, OnPedder has just opened its first standalone retail concept in Singapore at the mall that’s quickly becoming fashion central, Scotts Square. With brands like Jimmy Choo, Christian Louboutin, Stella McCartney and much much more, Pedder on Scotts will have all your footwear, handbag and accessories needs sorted, mama. Sprawled across 20,000 square feet of store space, it would be hard to not find something you love!

Pedder on Scotts, Scotts Square, level 2, 6 Scotts Road, Singapore 228209, (+65) 6244 2883,



If Scandinavian homeware giant JYSK is good enough for the Danish Royal Court, then it’s good enough for us! This leading homeware store is known for offering value-for-money home and lifestyle solutions and we love that they are set to introduce 1,000 new products to Singapore! Ranging from bathroom accessories, textiles, outdoor products and home décor, there’s something for every room in your home, mama!

JYSK at Courts, 191 Upper Bukit Timah Road, Singapore 588180, (+65) 6463 5525,



Making its way to Singapore all the way from Latvia, Stenders is a high quality cosmetics line and we love that its brand is firmly rooted in sourcing all-natural, straight out-of-the-garden ingredients, such as plant extracts and essential oils. Walking into a Stenders store awakens the senses with its to-die-for range including sauna honey, rose shower soufflé and grapefruit body yogurt!

Stenders, Plaza Singapura, #03-75, 60A Orchard Road, Singapore 238890, (+65) 6238 1152,

k plus floral obsession

K+ Floral Obsession

Finally, K+ Floral Obsession is getting its own store at Scotts Square after developing a loyal following of artisanal flower heads a well-loved pop-up! We’re not talking any old flower shop, mama. K+ Floral Obsession lives up to its name – they are literally obsessed with all things floral, including centerpieces, bouquets and landscaping. Get inspired by nature’s beauty and perhaps pick up a bouquet or two to brighten up your home!

K+ Floral Obsession, Scotts Square, #01-03, 6 Scotts Road, Singapore 228209, (+65) 9146 0660,

 Jeanuine 2

Jeanuine @ Victor York

Constantly searching for that perfect pair of jeans but even when you come close, you still have to tuck in a hem or suck in that tummy? Well, we have the answer to your jeans conundrum, mama! Singapore’s leading tailoring brand Victor York has teamed up with tres chic Jeanuine from France. Jeanuine offers great quality jeans in a variety of styles that can be fitted, custom-made and personalised to suit individual body types. Wearing jeans can be fun after all mama!

Jeanuine @ Victor York, 40B Boat Quay, Singapore 049829, (+65)62205908,

Lifestyle Collective

The Lifestyle Collective at Pasarbella

Pasarbella just keeps getting better and better! The Lifestyle Collective has moved in and now takes up a cozy spot just behind the food hall for mamas to browse through their gorgeous selection of bespoke homewares, luxury art, jewellery, children’s accessories, furniture and gifts. It essentially celebrates small business owners looking to showcase their products in a collaborative setting and The Lifestyle Collective provides just the right fit! So, if you’re looking for a unique shopping experience after your yummy lunch at the farmers market, get yourself over to The Lifestyle Collective, mama!

The Lifestyle Collective at Pasarbella, 200 Turf Club Road, Singapore 287994,

Lead image sourced via Deer Industries website. Image #7, #8 sourced via respective Facebook pages. All other images provided by respective stores.

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