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About Us

Sassy Mama began in 2011 when a group of fun-loving mamas set out to discover the family-friendly side to their favourite cities…

We scour, sweat and drag strollers through the jungle just to bring you the latest news on what’s hot (literally!) in the world of parenting in Singapore.

We’re for breastfeeding AND bottle-feeding – actually, we’re for doing what we feel is best for our families, while supporting you clever mamas to choose differently for yours. We’re for doing our research and knowing our options.

We’re for fresh air, getting dirty and working up a sweat. We’re for adventures, expeditions, and family trips to museums and performances. We’re AGAINST boredom… who has time to be bored, mama? We’re too busy!

We’re for home-cooking and dining out – at hawker centres or Michelin-starred restos. We’re for foot massages, date nights, donning our highest heels and feeling fabulous. We’re for glasses of wine and laughing over mama-fails with friends… then we’re for big cups of coffee the next morning!

We’re for singing silly songs and dancing round the room – even when we’re tired – because romping with the kiddos is life-affirming, and we’re definitely for counting this as cardio!

We’re for “good enough” rather than “perfect”. We’re for being truthful about motherhood – even the not-so-wonderful parts. We’re against mama guilt and for working with what you’ve got, not what you wish you had.