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The Team

Meet the Sassy Mama Team

Introducing the Sassy Mama Singapore team! We scour, sweat and drag strollers through the mosquito-filled jungle, just to bring you the latest news on what’s hot (literally!) in the world of parenting in Singapore… You can contact us at sassy@sassymamasg.com!

Click on a team member to get to know them
CEO
Emilie de Cannart

Emilie is the CEO of Sassy Media Group. She is originally from Belgium but has spent the last twenty years in Asia. After finishing her MA in Chinese Studies in London, she left for Beijing to pursue her studies of Mandarin, got her first job in Hong Kong, lived in Tokyo for a year before heading back to Hong Kong and in 2011 moved to Singapore with her family. She is the proud mother of two (Josephine and Adrian). In between work, meetings and school pickups she dreams of exotic holidays and grasses matinees…

Managing Editor
Beate Baldry

Our Managing Editor Beate spent her childhood in East Africa before moving to the UK, and arrived in Singapore in 2009 purely in search of sunshine #truestory. As mama to a two, life is a constant balance between work, small person entertainment and kitchen experiments (less sugar, more coconut).

Editor
Syazana Hishamuddin

Our Editor, Syaz is a millennial mama-of-one with a background in fashion design, digital marketing and professional makeup artistry. Although she’s lived in Singapore all her life, don’t ask her about any happenings outside of Woodlands… She’s hopeless with any East-sider info! When she’s not furiously typing up a storm, you’ll find her scrolling a little too much on her phone, enjoying a cup of teh siew dai or getting her #instagramhusband to snap the perfect OOTD.

Partnerships Manager
Carlijn Kaptein-Linscheer

Carlijn is a Dutch global nomad who grew up in Paramaribo, The Hague, Hamburg, Jakarta, Geneva, Shanghai and Hong Kong. She now calls Singapore “home” and as a true Dutchie is happy that she can bicycle around town! Carlijn is Mother-in-Chief to the adorable Duco and Chloé. Together with her husband she loves hosting dinner parties to reconnect with old and new friends over home cooked food. She is crazy about tropical palm trees, fresh coconuts, salty oceans, Pilates and has an obsession with spicy veggie dumplings, unpasteurised cheese, wine pairing and Swiss chocolate!

Partnerships Manager
Serene Gunawan
Partnerships Manager
Hema Kandasamy

An Ex -Singapore Girl, who got grounded in corporate after starting a family. Missing the shopping and dining but nothing beats spending time with her 2 kids, Lukas and Kiara. Getting back into shape with yoga and long brisk walks with a much needed drink at the end of a long day!

Contributing Editor
Hazel Lazarus

The cool aunt of the family, Hazel can’t resist solo travelling, a good fantasy book, action movies, brunch dates and chocolate. On days when her niece isn’t tween-splaining My Little Pony and life as a child in the 21st century, you’ll probably find her bingeing on the latest Netflix shows – without a break.

Editorial Assistant
Sonia Ng

A recent graduate with a passion for writing, Sonia loves reading, musical theatre and anything Disney. If she isn’t dreaming of Disneyland, you can find Sonia tucked away in a corner, reading.

Head of Digital
Michell Tam

Michell is originally from Hong Kong and has spent the past two decades living in the US, Europe & China. She is now calling Singapore home.

Digital strategist by trade, artist by heart. Michell is passionate about producing video stories and is also the founder of Blub Creative, a consultancy that promotes positive social impact.

Marketing Manager
Kristin Bemowski

Originally from the US, Kristin is an expat-child-turned-expat-adult, having grown up in South Korea, Malaysia, and Singapore (she’s an SAS grad). After 14 years away, she happily returned to the Little Red Dot in 2017 with her hubby – eagerly overindulging in all the food she missed. Kristin comes to Sassy Mama with a decade of marketing and advertising experience. You can find her exploring Singapore with her furbaby Dodger (a Labradoodle named after the Los Angeles baseball team) and her baby boy. Her other passions include traveling, SCUBA diving (she is crossing her fingers for a future whale shark sighting as they keep evading her on dives), and trying out new restaurants.

Project Manager
Yvonne Lim

Just before #adulting, our Content Manager Yvonne took a gap year in Seoul. She then came back to the start of her public relations and project management stint overlooking all things creative. Nine years in, she’s now a new mama to her little boy who’s especially thrilled listening to her latest baby jams. When she’s not busy checking things off her multiple lists (projects, baby things, shopping..), she loves putting her records on, making sure her terrarium is alive and getting cosy with a cup of hot chocolate and rom-com novels.

Designer
Atikah Daman

With a background in broadcast media, video editing and motion graphics animation, Atikah is a designer fuelled by passion and curiosity. She’s also a mama to a baby girl and is always on the lookout for the fun side of life. When she’s not behind her screen illustrating, you can find her practising calligraphy, Googling peculiar facts or sipping a cup of coffee!

Current Job openings
Emilie de Cannart
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Beate Baldry
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Syazana Hishamuddin
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Carlijn Kaptein-Linscheer
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Serene Gunawan
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Hema Kandasamy
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Hazel Lazarus
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Sonia Ng
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Michell Tam
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Kristin Bemowski
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Yvonne Lim
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Atikah Daman
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