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The Team

Meet the Sassy Mama Team

Introducing the Sassy Mama Singapore team! We scour, sweat and drag strollers through the mosquito-filled jungle, just to bring you the latest news on what’s hot (literally!) in the world of parenting in Singapore… You can contact us at sassy@sassymamasg.com!

Click on a team member to get to know them
CEO
Emilie de Cannart

Emilie is the CEO of Sassy Media Group. She is originally from Belgium but has spent the last twenty years in Asia. After finishing her MA in Chinese Studies in London, she left for Beijing to pursue her studies of Mandarin, got her first job in Hong Kong, lived in Tokyo for a year before heading back to Hong Kong and in 2011 moved to Singapore with her family. She is the proud mother of two (Josephine and Adrian). In between work, meetings and school pickups she dreams of exotic holidays and grasses matinees…

Managing Editor
Beate Baldry

Our Managing Editor Beate spent her childhood in East Africa before moving to the UK, and arrived in Singapore in 2009 purely in search of sunshine #truestory. As mama to a two, life is a constant balance between work, small person entertainment and kitchen experiments (less sugar, more coconut).

Editor
Syazana Hishamuddin

Our Editor, Syaz is a millennial mama-of-one with a background in fashion design, digital marketing and professional makeup artistry. Although she’s lived in Singapore all her life, don’t ask her about any happenings outside of Woodlands… She’s hopeless with any East-sider info! When she’s not furiously typing up a storm, you’ll find her scrolling a little too much on her phone, enjoying a cup of teh siew dai or getting her #instagramhusband to snap the perfect OOTD.

Partnerships Manager
Carlijn Kaptein-Linscheer

Carlijn is a Dutch global nomad who grew up in Paramaribo, The Hague, Hamburg, Jakarta, Geneva, Shanghai and Hong Kong. She now calls Singapore “home” and as a true Dutchie is happy that she can bicycle around town! Carlijn is Mother-in-Chief to the adorable Duco and Chloé. Together with her husband she loves hosting dinner parties to reconnect with old and new friends over home cooked food. She is crazy about tropical palm trees, fresh coconuts, salty oceans, Pilates and has an obsession with spicy veggie dumplings, unpasteurised cheese, wine pairing and Swiss chocolate!

Partnerships Manager
Serene Gunawan
Partnerships Manager
Hema Kandasamy

An Ex -Singapore Girl, who got grounded in corporate after starting a family. Missing the shopping and dining but nothing beats spending time with her 2 kids, Lukas and Kiara. Getting back into shape with yoga and long brisk walks with a much needed drink at the end of a long day!

Contributing Editor
Hazel Lazarus

The cool aunt of the family, Hazel can’t resist solo travelling, a good fantasy book, action movies, brunch dates and chocolate. On days when her niece isn’t tween-splaining My Little Pony and life as a child in the 21st century, you’ll probably find her bingeing on the latest Netflix shows – without a break.

Head of Digital
Michell Tam

Michell is originally from Hong Kong and has spent the past two decades living in the US, Europe & China. She is now calling Singapore home.

Digital strategist by trade, artist by heart. Michell is passionate about producing video stories and is also the founder of Blub Creative, a consultancy that promotes positive social impact.

Project Manager
Yvonne Lim

Just before #adulting, our Content Manager Yvonne took a gap year in Seoul. She then came back to the start of her public relations and project management stint overlooking all things creative. Nine years in, she’s now a new mama to her little boy who’s especially thrilled listening to her latest baby jams. When she’s not busy checking things off her multiple lists (projects, baby things, shopping..), she loves putting her records on, making sure her terrarium is alive and getting cosy with a cup of hot chocolate and rom-com novels.

Writer
Cherilyn Gan

Having lived in eight countries since she was two, Cherilyn considers herself a citizen of the world. She’s a Singaporean but has only lived here for 3 years of her childhood. She writes during the day and likes to unwind in the evening with a good workout, Netflix, and some quality time with her husband, all the while trying to keep up with her two active little ones. She’s never lived in a city for more than four years but is hoping that she can call Singapore home for a while.

Designer
Aida Hamid

Born in Singapore but raised in Jakarta, Aida is now finally back home after spending most of her life overseas. From being a visual arts student during her IB days to majoring in illustration and animation in college, being a creative is her true calling. If she isn’t busy at work, Aida spends her free time cafe hopping, reviewing skincare products on her TikTok and attending craft workshops in the area. 

Marketing Manager
Rumaishah Ramlan

Marketing Manager Maishah (MMM!) is a 30-something sassy mommy of 2. She loves being creative, which shows in her 8 years (and counting!) work experience marketing in different industries, and in the elaborate obviously-done-by-mom artwork her kids bring back to school when there’s craft homework. In her free time, she identifies as a forever 20-something and engages in fangirling over her favourite k-pop boybands.

Current Job openings
Emilie de Cannart
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Beate Baldry
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Syazana Hishamuddin
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Carlijn Kaptein-Linscheer
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Serene Gunawan
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Hema Kandasamy
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Hazel Lazarus
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Michell Tam
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Yvonne Lim
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Cherilyn Gan
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Aida Hamid
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Rumaishah Ramlan
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