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The Team

Meet the Sassy Mama Team

Introducing the Sassy Mama Singapore team! We scour, sweat and drag strollers through the mosquito-filled jungle, just to bring you the latest news on what’s hot (literally!) in the world of parenting in Singapore… You can contact us at [email protected]!

Click on a team member to get to know them
CEO
Emilie de Cannart

Emilie is the CEO of Sassy Media Group. She is originally from Belgium but has spent the last twenty years in Asia. After finishing her MA in Chinese Studies in London, she left for Beijing to pursue her studies of Mandarin, got her first job in Hong Kong, lived in Tokyo for a year before heading back to Hong Kong and in 2011 moved to Singapore with her family. She is the proud mother of two (Josephine and Adrian). In between work, meetings and school pickups she dreams of exotic holidays and grasses matinees…

Managing Editor
Beate Baldry

Beate is our Managing Editor. Beate spent her childhood in Kenya before moving to the UK. She arrived in Singapore in 2009 purely in search of sunshine #truestory. Beate (pronounced Bay-ah-ta) is a mama to two, so life is a constant balance between small-person entertainment and hunting down the best stories in town. When not at her screen you’ll find her lusting over travel stories, snorkelling, or experimenting in the kitchen!

Chief Marketing Officer
Michell Tam

Michell is originally from Hong Kong and has spent the past two decades living in the US, Europe & China. She is now calling Singapore home.

Digital strategist by trade, artist by heart. Michell is passionate about producing video stories and is also the founder of Blub Creative, a consultancy that promotes positive social impact.

Partnerships Manager
Carlijn Kaptein-Linscheer

Carlijn is a Dutch global nomad who grew up in Paramaribo, The Hague, Hamburg, Jakarta, Geneva, Shanghai and Hong Kong. She now calls Singapore “home” and as a true Dutchie is happy that she can bicycle around town! Carlijn is Mother-in-Chief to the adorable Duco and Chloé. Together with her husband she loves hosting dinner parties to reconnect with old and new friends over home cooked food. She is crazy about tropical palm trees, fresh coconuts, salty oceans, Pilates and has an obsession with spicy veggie dumplings, unpasteurised cheese, wine pairing and Swiss chocolate!

Partnerships Manager
Sharon Tang

From paw-parents to now a human parent of 1, Sharon’s life has been turned into a whirlwind with bottles, diapers and Coco-melon. Her past life of an advertising executive crafting stories is now traded with bedtime stories. When she is not parenting, Sharon is chilling ~ with a book, soaking in k-drama, taking a stroll with her dogs. All with a chatty girl in the background with her ‘Why’s’.

Partnerships Manager
Hema Kandasamy

An Ex -Singapore Girl, who got grounded in corporate after starting a family. Missing the shopping and dining but nothing beats spending time with her 2 kids, Lukas and Kiara. Getting back into shape with yoga and long brisk walks with a much needed drink at the end of a long day!

Project Manager
Yvonne Lim

Just before #adulting, our Content Manager Yvonne took a gap year in Seoul. She then came back to the start of her public relations and project management stint overlooking all things creative. Nine years in, she’s now a new mama to her little boy who’s especially thrilled listening to her latest baby jams. When she’s not busy checking things off her multiple lists (projects, baby things, shopping..), she loves putting her records on, making sure her terrarium is alive and getting cosy with a cup of hot chocolate and rom-com novels.

Writer
Cherilyn Gan

Having lived in eight countries since she was two, Cherilyn considers herself a citizen of the world. She’s a Singaporean but has only lived here for 3 years of her childhood. She writes during the day and likes to unwind in the evening with a good workout, Netflix, and some quality time with her husband, all the while trying to keep up with her two active little ones. She’s never lived in a city for more than four years but is hoping that she can call Singapore home for a while.

Writer
Aisyah Amin

Aisyah is a self-proclaimed cat-whisperer who dedicates 10 minutes of her daily commute to say hello to her neighbourhood cats. When not spending time with her felines, she spends her time sourcing the next best food to eat. But don’t worry, she’s not the “take a photo before eating” type. She’s the “take a bite before it’s cool” kind. Aisyah is now excitedly counting down to starting her parenting journey in a few months!

Designer
Aida Hamid
Born in Singapore but raised in Jakarta, Aida is now finally back home after spending most of her life overseas. From being a visual arts student during her IB days to majoring in illustration and animation in college, being a creative is her true calling. If she isn’t busy at work, Aida spends her free time cafe hopping, reviewing skincare products on her TikTok and attending craft workshops in the area.
Marketing Manager
Megan Vergé

Megan traded the rainy streets of the UK for the bustling cityscape of Hong Kong to launch her Marketing career. Having worked in Fashion, Innovation, and Luxury Goods, she’s a self-proclaimed “jack of all trades.” After a whirlwind move during the pandemic, she’s now found her home in Singapore, where’s she navigating becoming a brand new mama.

Client Relationship Executive
Kiki Nuria Tjai

An Indonesian Chinese raised in Singapore, Kiki dedicated over 15 years to organizing glamorous Fashion Week, Runway and Trade Shows across Singapore, New York, Paris, and China. Her life took a delightful turn with the arrival of her little girl 7 years ago.

Her days now are filled with the joyful chaos of parenthood, exploring new playgrounds and kids’ activities to keep her extroverted daughter entertained.

She also enjoys exploring new cities with her family and swooning over Korean Oppas during her me-time.

Finance and HR Executive
Mahalakshmi Gokarnesan

Mahalakshmi is an accounting and finance professional with a passion for numbers and a love for life beyond the spreadsheet. When she’s not crunching numbers, you can find her spending quality time with her two energetic boys, watching them grow and learn new things every day. She’s a devoted mom who cherishes every moment with her little ones, from playing catch to reading bedtime stories.

In the kitchen, she transforms into a culinary enthusiast, whipping up delicious meals for her family and friends.

A self-proclaimed Potterhead, she’s a fan of the wizarding world and often finds herself escaping into the magical realms of Hogwarts. With a dash of magic and a pinch of creativity, she strives to make her work and personal life a reflection of her values: love, learning, and laughter.

Current Job openings
Emilie de Cannart
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Beate Baldry
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Michell Tam
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Carlijn Kaptein-Linscheer
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Sharon Tang
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Hema Kandasamy
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Yvonne Lim
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Cherilyn Gan
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Aisyah Amin
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Aida Hamid
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Megan Vergé
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Kiki Nuria Tjai
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Mahalakshmi Gokarnesan
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