The Team

Originally from the north of England, Paula has called Hong Kong home since 2008. She’s travelled the world in international media, pursuing her passion for storytelling in all its forms and spending over 15 years in global newsrooms, including senior leadership roles at CNN, Bloomberg and CNBC. Before arriving at Sassy, Paula ran her own content consultancy for five years, helping brands tell stories people want to read, watch and share.

Now, Paula pours that experience into growing Sassy across Hong Kong and Singapore, mixing serious media credentials with her love of fun, food and female-forward content. A born people‑person, she loves building teams, mentoring talent and creating spaces where great ideas can thrive. A mum to two kids and two more fur babies, she lives in Sai Kung, soaking up Hong Kong’s natural beauty. When she’s off duty, you’ll find her at the beach, having fun with her kids or enjoying the occasional waterfront cocktail (preferably with a side of fries).

Jessica is a mum of a feisty preschooler and two goofy floofy cats. She has over a decade of experience in the publishing industry–both in Singapore where she’s lived for the past 10+ years, and back in Malaysia where she has spent most of her life. Work aside, she spends her days taking her daughter to see wild chickens in the park, and her nights telling herself “okay, just one last mission” on her PS5 console. She also sometimes sneaks away for a good concert or two, and is (unsuccessfully) trying to influence her daughter to appreciate rock music in favour of baby shark.

Michell is originally from Hong Kong and has spent the past two decades living in the US, Europe & China. She is now calling Singapore home.

Digital strategist by trade, artist by heart. Michell is passionate about producing video stories and is also the founder of Blub Creative, a consultancy that promotes positive social impact.

Born in Singapore but raised in Jakarta, Serene came back to Singapore after a 10-year stint in Amsterdam and Geneva. Serene has a Mass Communication and Hospitality background. The ex-SQ girl misses her travelling days sometimes, however she is happily grounded now busying herself with work and her 3 kids. A hippie at heart, (when not working) Serene paints, plays her guitar, cooks, swims or goofs around dancing with her kids Milena, Julian and Karlijn. 

From paw-parents to now a human parent of 1, Sharon’s life has been turned into a whirlwind with bottles, diapers and Coco-melon. Her past life of an advertising executive crafting stories is now traded with bedtime stories. When she is not parenting, Sharon is chilling ~ with a book, soaking in k-drama, taking a stroll with her dogs. All with a chatty girl in the background with her ‘Why’s’.

An Ex -Singapore Girl, who got grounded in corporate after starting a family. Missing the shopping and dining but nothing beats spending time with her 2 kids, Lukas and Kiara. Getting back into shape with yoga and long brisk walks with a much needed drink at the end of a long day!

Just before #adulting, our Content Manager Yvonne took a gap year in Seoul. She then came back to the start of her public relations and project management stint overlooking all things creative. Nine years in, she’s now a new mama to her little boy who’s especially thrilled listening to her latest baby jams. When she’s not busy checking things off her multiple lists (projects, baby things, shopping..), she loves putting her records on, making sure her terrarium is alive and getting cosy with a cup of hot chocolate and rom-com novels.

Nisa is what happens when Phoebe Buffay walks into a pitch meeting with Cameron Tucker. A theatre lover at heart, she has spent the last 7 years building human-first campaigns across arts, education, hospitality, fashion, and the non-profit space, shaping stories that turn emotion into action. Off the clock, she’s “Ummi” to two spunky girls who demand equal parts roughhousing and tenderness. When life gets a bit much, you’ll find her experimenting in the kitchen (with her husband as the unofficial taste tester), catching the latest Bollywood film solo, or you know… talking to her plants.

Aisyah is a self-proclaimed cat-whisperer who dedicates 10 minutes of her daily commute to say hello to her neighbourhood cats. When not spending time with her felines, she spends her time sourcing the next best food to eat. But don’t worry, she’s not the “take a photo before eating” type. She’s the “take a bite before it’s cool” kind. Aisyah is now excitedly counting down to starting her parenting journey in a few months!

An Indonesian Chinese raised in Singapore, Kiki dedicated over 15 years to organizing glamorous Fashion Week, Runway and Trade Shows across Singapore, New York, Paris, and China. Her life took a delightful turn with the arrival of her little girl 7 years ago.

Her days now are filled with the joyful chaos of parenthood, exploring new playgrounds and kids’ activities to keep her extroverted daughter entertained.

She also enjoys exploring new cities with her family and swooning over Korean Oppas during her me-time.

With a background spanning media, market research, and education, she now spends her days manifesting for viral videos every week. Building $2 nano blocks, café hopping, and binge-watching 911 or High Potential fill her free time. Concerts are a non-negotiable (Always open to free tickets especially if it’s indie pop). Exercise isn’t exactly her thing, but Pilates turned out to be surprisingly fun. Modern dating remains a mystery, but one thing’s for sure—kids are in the future plan. For now, it’s all about perfecting matcha latte recipes, hunting down Smiskis, and unwinding with an espresso martini or a solid G&T.

Liyana is an analytical and independent Finance & HR professional with a genuine love for learning and continuous growth. She values clarity and preparation, believing that good structure leads to confident, reliable outcomes.

Beyond her professional life, Liyana is a proud mom and a devoted pet parent to two cats. Balancing work, family, and curiosity with a “never say never” mindset, she brings empathy, resilience, and thoughtful problem-solving into everything she does.

After swapping Korea for the sunny shores of Singapore in 2018, Yoojung officially made this vibrant island her home base. A seasoned journalist with years of experience chasing stories, she now brings her passion for storytelling to Sassy Mama. When she’s not writing, she’s chasing after her chaotic (but cute!) toddler. Yoojung is constantly hunting for the ultimate weekend activities and sanity-saving parenting hacks to make mom-life just a little bit easier. And she’s here to share every single one of her brilliant discoveries!