The Team

Emilie is the CEO of Sassy Media Group. She is originally from Belgium but has spent the last twenty years in Asia. After finishing her MA in Chinese Studies in London, she left for Beijing to pursue her studies of Mandarin, got her first job in Hong Kong, lived in Tokyo for a year before heading back to Hong Kong and in 2011 moved to Singapore with her family. She is the proud mother of two (Josephine and Adrian). In between work, meetings and school pickups she dreams of exotic holidays and grasses matinees…

Beate is our Managing Editor. Beate spent her childhood in Kenya before moving to the UK. She arrived in Singapore in 2009 purely in search of sunshine #truestory. Beate (pronounced Bay-ah-ta) is a mama to two, so life is a constant balance between small-person entertainment and hunting down the best stories in town. When not at her screen you’ll find her lusting over travel stories, snorkelling, or experimenting in the kitchen!

Michell is originally from Hong Kong and has spent the past two decades living in the US, Europe & China. She is now calling Singapore home.

Digital strategist by trade, artist by heart. Michell is passionate about producing video stories and is also the founder of Blub Creative, a consultancy that promotes positive social impact.

Carlijn is a Dutch global nomad who grew up in Paramaribo, The Hague, Hamburg, Jakarta, Geneva, Shanghai and Hong Kong. She now calls Singapore “home” and as a true Dutchie is happy that she can bicycle around town! Carlijn is Mother-in-Chief to the adorable Duco and Chloé. Together with her husband she loves hosting dinner parties to reconnect with old and new friends over home cooked food. She is crazy about tropical palm trees, fresh coconuts, salty oceans, Pilates and has an obsession with spicy veggie dumplings, unpasteurised cheese, wine pairing and Swiss chocolate!

From paw-parents to now a human parent of 1, Sharon’s life has been turned into a whirlwind with bottles, diapers and Coco-melon. Her past life of an advertising executive crafting stories is now traded with bedtime stories. When she is not parenting, Sharon is chilling ~ with a book, soaking in k-drama, taking a stroll with her dogs. All with a chatty girl in the background with her ‘Why’s’.

An Ex -Singapore Girl, who got grounded in corporate after starting a family. Missing the shopping and dining but nothing beats spending time with her 2 kids, Lukas and Kiara. Getting back into shape with yoga and long brisk walks with a much needed drink at the end of a long day!

Just before #adulting, our Content Manager Yvonne took a gap year in Seoul. She then came back to the start of her public relations and project management stint overlooking all things creative. Nine years in, she’s now a new mama to her little boy who’s especially thrilled listening to her latest baby jams. When she’s not busy checking things off her multiple lists (projects, baby things, shopping..), she loves putting her records on, making sure her terrarium is alive and getting cosy with a cup of hot chocolate and rom-com novels.

Having lived in eight countries since she was two, Cherilyn considers herself a citizen of the world. She’s a Singaporean but has only lived here for 3 years of her childhood. She writes during the day and likes to unwind in the evening with a good workout, Netflix, and some quality time with her husband, all the while trying to keep up with her two active little ones. She’s never lived in a city for more than four years but is hoping that she can call Singapore home for a while.

Aisyah is a self-proclaimed cat-whisperer who dedicates 10 minutes of her daily commute to say hello to her neighbourhood cats. When not spending time with her felines, she spends her time sourcing the next best food to eat. But don’t worry, she’s not the “take a photo before eating” type. She’s the “take a bite before it’s cool” kind. Aisyah is now excitedly counting down to starting her parenting journey in a few months!

Hi there! I’m a millennial mom, juggling three boys and three furry pals. I’m always hungry for snacks, knowledge, and new adventures. Coffee keeps me going as I dive into writing and train my pup for agility competitions. Life’s a whirlwind, but I love exploring different countries with my kiddos. Let’s make every moment count!