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The Team

Meet the Sassy Mama Team

Introducing the Sassy Mama Singapore team! We scour, sweat and drag strollers through the mosquito-filled jungle, just to bring you the latest news on what’s hot (literally!) in the world of parenting in Singapore… You can contact us at [email protected]!

Click on a team member to get to know them
Co-Founder
Hester Aba

Hester is originally from the incredibly glamorous city of Bristol, in England. She’s been in Singapore since October 2013 when she moved from Hong Kong with her husband after spending five years there (mostly working on starting Sassy Hong Kong and exploring the 852’s cocktail bars and boutiques). Her background is in the Design Industry and she loves all things artsy and creative. She’s a mama to Margot and Elodie.

Managing Director
Emilie de Cannart

Emilie is the Managing Director of Sassy Media Group in Singapore. She is originally from Belgium but has spent the last ten years in Asia. After finishing her MA in Chinese Studies in London, she left for Beijing to pursue her studies of Mandarin, got her first job in Hong Kong, lived in Tokyo for a year before heading back to Hong Kong and in 2011 moved to Singapore with her family. She is the mother to two adorable bandits, Josephine and Adrian. In between work, meetings and school pickups she dreams of exotic holidays and grasses matinees…

Partnerships Manager
Carlijn Kaptein-Linscheer

Carlijn is a Dutch global nomad who grew up in Paramaribo, The Hague, Hamburg, Jakarta, Geneva, Shanghai and Hong Kong. She now calls Singapore “home” and as a true Dutchie is happy that she can bicycle around town! Carlijn is Mother-in-Chief to the adorable Duco and Chloé. Together with her husband she loves hosting dinner parties to reconnect with old and new friends over home cooked food. She is crazy about tropical palm trees, fresh coconuts, salty oceans, Pilates and has an obsession with spicy veggie dumplings, unpasteurised cheese, wine pairing and Swiss chocolate!

Partnerships Manager
Nadia Ederer

Nadia considers herself a true-blue Singaporean, born and raised on this sunny island, and loving everything about it. Having been away from home for 10 years, she had to re-adjust when she returned in 2012 and that’s when Sassy Mama came in handy, telling her everything a mama in Singapore needs to know. Nadia is a mum, not only to her chatty girl Surina, but also to her most beloved kitties Raene & Putra – they’ll always come along no matter what country she’s in! She is absolutely crazy about food and while she loves to cook, she would really rather just eat. Only one of the reasons she’s glad to be back in this country!

Partnerships Manager
Marisa Karplus

Born in Japan to Argentine parents, Marisa grew up bouncing between cities including Tokyo, New York, Miami and Lausanne (Switzerland). After spending a long stretch of 16 years in New York, she is excited to be back living in Asia. She lives on the East with her husband and two boys, Max and Sam.

Marisa has a background in hospitality and marketing and a MA in Media Studies and brings to Sassy Mama her experience working for a similar digital platform for parents in Brooklyn. She is loving Singapore life and is so happy to give her kids the awesome experience of living abroad. She enjoys podcasts, audio books, internet memes, trying new things, and planning her next trips.

Partnerships Manager
Abigail Wright

Abigail was born in the UK, her childhood was spent bouncing around several countries due to her fathers career in the British Army. That bug stuck and after graduating University she began her own adventures and has worked and lived in Taiwan, Japan, The Philippines and Australia. Before her role as a mama, Abi’s working life was been predominately in events, marketing and sales across economic and financial forums. Singapore is where she met her Husband and had her two children Manon & Louis, The red dot is where they consider home. A bit of an adventure junkie, Abi is most proud of reaching the top of Kilimanjaro where her husband proposed, but is also just as happy with a decent red wine and a good book at home.

Marketing Manager
Andrea Liu

Born in Hong Kong, raised in Ireland and UK, Andrea has enjoyed Singapore for 5+ years, with her Aussie hubby and two munchkins Maya and Lucas. She specialised in Advertising for many years for the likes of M&C Saatchi and BBDO, then after having kids in London she dabbled in fashion styling for ‘yummy mummies’. Soon after settling into life in Singapore she launched her own swimwear label FROLIK, kitting out families across Singapore and beyond. Having grown up in her family’s restaurant business – Andrea has food in her veins and loves to travel – exploring new cities, cuisines and cultures with her munchkins in tow.

As a passionate mama to two growing kids, Andrea knows how essential it is to connect and access useful information, people and events for a great life in Singapore.

Senior Editor
Kate McFarlane

Our Sassy Mama Senior Editor Kate originally hails from Boston (it’s wicked awesome) but arrived in Singapore in 2011 following a stint in Sydney, Australia. With a background in journalism and online travel, she spent most of her pre-motherhood career reviewing and writing about hotels in the U.S., Caribbean and, most recently, Southeast Asia. It was a rough job, but somebody had to do it! She enjoys exploring Singapore on foot with her kids, Maggie and Tad, and their Singapore Special, Avon Barksdale.

Editor
Beate Baldry

Our Editor Beate spent her childhood in East Africa before moving to the UK, and arrived in Singapore in 2009 purely in search of sunshine #truestory. As mama to a threenager and 5-year-old, life is a constant balance between work and small person entertainment (rockhunting, art and kitchen experiments – less sugar, more coconut).

Editorial Assistant
Syazana Hishamuddin

Born and bred here in the Little Red Dot, Syaz has a background in fashion design and loves getting creative with makeup (you’ll often see her lusting over the latest highlighters and liquid lipsticks – guilty!). Traveling is also something she can’t get enough of, so keep checking back for plenty of both her beauty and travel tips here on Sassy Mama!

Junior Photographer & Graphic Designer
Samantha Ong

Born and raised on the sunny island of Singapore, Samantha has a background in fashion media and a love for quirky, whimsical illustrations. You’ll often find her at the children’s book section admiring the artworks within them. During her down time, she arms herself with her camera, and embarks on her self appointed quest to improve her food photography skills one cafe at a time.

Current Job openings
Hester Aba
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Emilie de Cannart
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Carlijn Kaptein-Linscheer
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Nadia Ederer
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Marisa Karplus
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Abigail Wright
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Andrea Liu
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Kate McFarlane
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Beate Baldry
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Syazana Hishamuddin
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Samantha Ong
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