Calling all junior trendsetters: The coolest, softest baby clothes around

Charli brings the world’s coolest, cosiest, cutest baby clothes brands to Singapore

Here at Sassy Mama we are ever on the hunt for baby shower gifts (occupational hazard!) and have come to realise that our favourites are those items that we found indispensable ourselves in those hazy crazy early newborn days. Right near the top of the list: kimono tops. Who would have thought pulling a shirt over a baby’s head would be the most terrifying thing ever, but there we are. Kimono tops eliminate the terror of baby clothes, leading to calmer babies, and happier mamas.

So where to score the best kimono tops in Singapore? We’re partial to Charli, a super-cute new online shop stocking organic clothing and toys safe for infants and toddlers. How gorgeous is this shade of blue from Kate Quinn Organics (incidentally one of our favourite American brands due to their super-soft cotton)?

Charli also supports fair trade initiatives and sustainability; one of their cutest brands is Baby Hero, an adorable line of organic baby and toddler clothing that puts funds from every purchase toward a “Neonatal Survival Kit” for a mother and her baby in disadvantaged communities in Pakistan and Kenya (with an eye toward expanding globally!).

Other cult favourites include Red Dolly Swimwear (OMG are you serious with that pin-up suit for toddlers?!); Sapling Child (an Australian brand using only the softest, most luxurious GOTS organic cotton); and the super-hip (yes, babies and toddlers can be super-hip!) Ollie Jones Clothing (one of everything, please!).

On top of these lovely outfits (focusing on the 0-2 set for now, with plans to start catering up to age 4 in the coming months), Charli also offers a lovely curated range of toys and snugglies. If you’re looking for more baby shower inspo, mama, they’ve got you covered with Milestone cards, cuddle cloths, and a huge range of chemical-free Sophie The Giraffe toys. And bubs will have the chicest nursery in town with throw cushions from Homely Creatures!

So whether you’re getting ahead on holiday shopping for your own baby, or in the market for a lovely and unique baby shower gift, be sure to check out Charli, mama.

As if you needed any more encouragement, Charli is giving Sassy Mamas a 10% discount with the promo code SASSY10. Just use it at checkout anytime through 31 December, 2015. Happy holidays indeed!

www.charli.com.sg