Present shopping for the kids or just buying a toy for the next age group as your child develops? Check out our ultimate guide to the best toy stores in Singapore!
Whether you want to make sure the toy you buy lasts the years or that it’s a well-designed open-ended toy that will keep your kiddos engaged and entertained (bonus points if they’re also learning something!), check out our roundup of the best toy stores in Singapore! We’ve done our research and found the spots across Singapore that are brimming with educational, entertaining, and most importantly, good quality toys. From hard-to-find LEGOs to up-and-coming tech toys, we let you know where to get your shop on!
We’re big fans of open-ended play and toys that encourage it! KEKA Toys is a family-run business curating high-quality, sustainable, and non-toxic open-ended toys for kids. Their current range of toys is carefully selected and of the highest quality, all made with non-toxic colouring and eco-friendly wood. Wooden toys are made to last, which means the same toy set could last your kiddos for years – just watch how your kids get creative and play as they grow! You’ll find a number of great toy brands on KEKA, including the classic rainbow coloured toys from Grimm’s, plus wooden construction toy sets from Kapla, wooden fruits, and veggies from Raduga Grez and award-winning Klangbaum musical marble tree makers Grünspecht.
Founded in 2007 by British mamas Justinna and Emma, White & Black Trading is the trusted store for toys that promise quality outdoor fun. They’re the top Singapore distributor for Micro Scooters, Penny Skateboards, Waboba, Ezyroller, Swingball tennis, and basketball setups, Crazy Catch football nets, and QuickPlay – all brands that support the founders’ mission for keeping kids and kids-at-heart active! Justinna and Emma have personally met the inventors behind all the products they carry, taking a peek into how some of them are made and the quality testing they go through. So you can trust that you’ll only be buying original, well-designed toys that kids will love! White & Black makes shopping easy with free delivery on every scooter and skateboard and offers free warranties on all products. They also have a walk-in warehouse (with a dedicated retail section) at Toh Guan Road East.
48 Toh Guan Road East #09-123 Enterprise Hub Singapore 608586, www.whiteandblacktrading.com,
LittleShop carries a range of unique, high quality European and American toys with the aim to promote parent-child bonding, fun STEM learning, and appreciation of nature. Toy brands include antibacterial toy range anbac from Germany, award-winning organic cotton plush toy brand Apple Park from USA, Petite Collage from UK, and even ReadySetGo! party balloons (complete with helium inflation and delivery services!). If you’re on the lookout for a pretend kitchen set, LittleShop offers the largest toy kitchen range in Singapore by New Classic Toys from the Netherlands with more than 7 colours and designs that suit every taste, every play scene, and every budget! LittleShop’s toys are all certified to the highest safety standards, including EN71 in Europe and ASTM F963 in the US. Psst… Stay tuned for their physical store coming soon in early December – just in time for a spot of Christmas gift shopping for the kids!
Looking for toys for little bubs? Lamkins has a huge range of affordable educational toys for infants and preschoolers, baby gear, and more. They’re also the go-to for walkers, playmats, character toys, reading systems, gifts, and accessories for newborns, and all sorts of other play things from popular international brands that will meet the playing and growing needs of every child. We love that they offer fast same/next-day delivery, with optional gift wrap services to save you any prep time before heading for that baby shower or birthday party.
Whether it’s teethers, baby swaddles, bibs, or baby gift bundles you’re after, Little Bearnie has got you covered. They’re also the exclusive distributor for Loulou Lollipop products – a range of super-cute BPA-free baby teething accessories! We love Little Bearnie’s original Singapore-inspired designs, including the Gem Biscuit and Shiba teethers and boba-themed accessories. All their teethers are made of 100% food-grade silicone and toxic-free materials. Little Bearnie products can also be found in Mothercare, Nichebabies, Tadbebe, and Bumwear!
WOWMOM is home to a wide selection of international toy brands and products for newborns up to little kids! Their toys range from encouraging open-ended play to skills development and have been tried and tested by real mamas in SG. They offer a wide range of toys, particularly for babies – including rattles, activity gyms, activity centres, fun playsets, and more. We heard the Skip Hop range will soon be exclusively on WOWMOM, so keep your eyes peeled for that!
Quote SASSY10 to enjoy $10 off your first order with a minimum spend of $50.Brand exclusions apply and this cannot be used with other offers or promotions.
If you’ve got older children who prefer something a little more than plastic fantastic for their birthdays, Action City is an interesting pit stop that sells an unusual mix of toys for big kids and adults alike. You can also get your hands on electronic gadgets and accessories here.
Multiple locations, www.actioncity.com.sg
As well as being able to buy every life essential under the sun on Amazon.sg, you can buy a variety of kids’ toys – they even have a dedicated toys page! As always they have a number of great, trusted brands with toys to suit every age group. The free local delivery and free international delivery on eligible orders is a bonus, too!
Barefoot Toys is all about imagination and play! Inspired by the owners’ own children and their innate sense of curiosity, fun, and adventure, they offer a thoughtfully curated selection of quality toys that are safe, engaging, and fun.
A mama-owned business that began when they sought to bring their favourite hard-to-find toys from around the world to Singapore, The Children’s Showcase has become the destination for cool and quirky toys, one-of-a-kind outfits, and oh-so-stylish kids’ décor and furniture.
Located at Tanglin Mall, thechildrensshowcase.com
Got an aspiring engineer or architect on your hands, mama? Growing Fun specialises in design and building toys for kiddos of all ages, from babies on up through age 12. They’ve also got lots of great puzzles, board games, and crafts.
101 Thomson Road, #02-16 United Square, Singapore 307591, www.growingfun.com
A British institution right up there with Buckingham Palace and Big Ben that’s been around for a whopping 255 years, Hamleys has a fully stocked shop at Marina Bay Sands. They’ve got over 10,000 toys on offer in all, ranging from the traditional to the high-tech (though they’re particularly famous for their signature teddy bears and toy soldiers!).
MBS, 2 Bayfront Avenue #B1-56A/56C/57, Singapore 018972, www.hamleys.com
Kiddy Palace is every kid’s toy wonderland, located conveniently in heartland malls all around Singapore! They’ve also got lots of baby and kiddo essentials too, from feeding accessories to strollers, play mats and more.
Multiple locations, www.kiddypalace.com.sg
The LEGO Certified Store is home to all things LEGO, with multiple locations around the island! Their newest one in Tampines Mall has just opened its doors.
Multiple locations, www.facebook.com/thebrickshop.sg
Zip on over to Singapore’s first-ever Tomica and Pla-Rail toy shop and stock up on action figures, toy cars, model kits, and train sets – nearly all hailing from Japan. Let’s Play is perfect for youngsters who enjoy building and crafting their own toys.
91 Bencoolen Street, #01-86 Sunshine Plaza, Singapore 289652, Tel: (+65) 6238 8078, www.facebook.com/letsplaysgshop
This Singapore-based online-only shop quickly caught our eye as the exclusive distributor of award-winning Swiss toy designer MOLUK (be sure to check out the innovative “Bilibo”, named 2010 toy of the year!). Little Llama is all about encouraging child-directed, open-ended play, and to that end, they’ve curated the best expert-recommended books and toys to support early learning and discovery.
While Motherswork carries a great array of strollers, carriers, baby blankets, and much more, they’ve also got a fab range of toys, from early learning (love their board books) and lovies to active and outdoor play accessories along with a wide range of great arts & crafts activities.
Multiple locations, www.motherswork.com.sg
Avoid the shopping crowds and let your fingers do the walking instead at this local online toy store. Home to an impressive selection of early learning toys; expect brands like Fisher Price, Leapfrog, and Vtech to make it into your virtual trolley. We especially love that you can shop the website by age group, brand or toy category helping you find exactly what you want.
Founded by LEGO fanatics, My Toy Shop is another bottomless pit of every kid’s favourite building block — LEGO. This place is also brimming with an extensive range of games and other toys from brands like Hasbro, HotWheels, and Crayola. If you’re not a fan of whining-induced “I want it now” meltdowns we’d definitely recommend leaving the munchkins at home before you head here mama… or shop online instead.
293 Holland Road, #02-11 Jelita Shopping Mall, Singapore 278628, Tel: (+65) 6467 7741, www.mytoyshop.com.sg
Got a kid who just can’t get enough of the zoo? Then Natures Collection is your next port of call, with their massive selection of cute and cuddly soft toys set to turn your home into a veritable menagerie. These guys also sell animal figurines, jigsaw puzzles, educational games, and natural wooden toys for kids up to 6 years of age – and beyond!
If you’re anything like us and have ever walked past this shop at the Forum, chances are your little one has run right in to explore the many hands-on toys invitingly laid out for experimentation. We particularly like their emphasis on building, blocks, and tech.
583 Orchard Road, #02-15 Forum The Shopping Mall, Singapore 238884, Tel: (+65) 6592 0938, www.playhao.com
With a name like The Better Toy Store, you’d want to believe that you’re shopping for the very best when you spend your dollars here! Masters at selecting the highest quality, most unique, and beautiful toys around, they strive to educate and inspire young minds with their covetable range of (primarily wooden) knick-knacks. We’re particularly besotted with their gorgeous dollhouses, intricate train sets, and handmade puppets.
Multiple locations, www.thebettertoystore.com
Want to make learning fun for your kids? TOYTAG carries a wide range of educational toys and games that will make learning a blast. From toddlers to young kids, they carry a range of STEM (Science, Technology, Engineering, and Mathematics) toys that can keep your kid educationally entertained for hours!
201 Henderson Road, #06-02/03, Apex @ Henderson, Singapore 159545, www.toytag.com
So it’s not our favourite place with the loud music and assorted blasts and blaring sirens, but chances are if you’re looking for mainstream name brands, you’ll find it at this global behemoth, and probably at a good price, too. LEGO, Minecraft, Nerf, Chuggington, Crayola, Razor Scooters…they’ve got it all mama.
Multiple locations, www.toysrus.com.sg