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Get ready for Amazon Prime Day 2021: More deals than any Prime Day before!

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Save all your shopping for Amazon Prime Day on 21-22 June 2021, where there will be over 2 million deals and discounts across categories such as groceries, household items, kids products and more!

How are you holding up during Phase 2 (Heightened Alert), mama? Some retail therapy might help – how about some shopping to get you through HBL and WFH? Amazon Prime Day is coming and it’s running for 48 hours from 21-22 June 2021, so even though it’ll be after the restrictions will be lifted (fingers crossed!), you can still browse for everything from indoor activities to essential WFH equipment and more with lead-up promotions for Prime members!

Plus there’s so much to love about Amazon’s speedy delivery service – free local delivery with no minimum spending required on eligible orders and their free international delivery on eligible orders over $60, and convenient and fast 2-hour delivery on Amazon Fresh!

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The first-ever Prime Day on Amazon Fresh

This year marks Amazon’s fourth year of Prime Day in Singapore, but it’s the first instalment with Amazon Fresh! It’s where you can shop for thousands of grocery products and daily essentials, including fresh, chilled and frozen products, books, toys, beauty items, electronics, baby items and more. From 7 – 20 June, deals on Amazon Fresh (available to all customers) include:

  • $20 off $60 spend on daily essentials in Baby, Personal Care & more
  • $50 off $150 spend in Beauty, Healthcare & more
  • Up to 25% off – buy 3 get extra 10% off on Snacks, Coffee, Tea and more
  • New Amazon Fresh customers can enjoy $20 off with a minimum spend of $60 on their first Amazon Fresh order made between 7 – 22 June!

Early Prime Day Deals

This Prime Day, we’re already planning to get all our outdoor gear to celebrate post-‘lockdown’ so we can be out as a family again! How about roller skates for some fun in the park, new swimsuits for the whole family so you can hit the beach together or cute kids’ luggage for your next staycay? If you’re looking for stuff to tide you through staying home right now, we’ve got a great list of children’s books to check out on Amazon,  Browse now and save items in your cart so you can easily purchase your discounted items on Prime Day!

Here are some pre-prime day deals we are eyeing on right now! From 7 – 20 June, deals on (available to all customers) include:

  • $20 off $60 spend on daily essentials in Baby, Personal Care & more
  • $50 off $150 spend in Beauty, Healthcare & more
  • $30 off $200 spend in PC & Electronics
  • $50 off $200 spend in Toys, Home, Books & more

Curated Storefront for Local Brands

Did we mention Amazon has a fab Shop Local page? The dedicated storefront supports Singapore-based businesses and includes hundreds of products from homegrown brands you can shop from. Browse items like craft supplies for kids, fun card games, workout gear to up your home fitness game and so much more!

From 7 – 22 June, Prime members will be able to access more than 2,500 deals from small businesses selling on

amazon prime day singapore deals

Our Top Hacks for Shopping on Amazon During Prime Day

Need some tips on how to navigate Prime Day? We like to think we’re pros at this mega shopping event, so make sure you take notes:

1. Product Filter: There are so many different ways to search for a product – by name, by brand, by customer reviews and even by delivery day. You can also tick boxes for Amazon Prime shipping from Singapore (super quick next-day delivery), or Amazon Prime International shipping (FREE with a minimum $60 purchase).

2. Become a Prime Member and catch the Prime Day Show: When you’re a Prime Member (for $2.99/month with a myriad of benefits, who wouldn’t want to be?!), you’ll get to spend less and save more as there will be more deals than any Prime Day before, and get unprecedented access to entertainment. You can start with a 30-day trial on Amazon Prime for FREE, then pay only $2.99 per month thereafter to enjoy the perks!

Plus there’s a special treat for this edition of Prime Day – expect an epic three-part musical event premiering globally on Prime Video as part of the Prime Day Show on 17 June, featuring singer-songwriter Billie Eilish, R&B star H.E.R. and rapper Kid Cudi!

3. Lightning Deals: Prime Day will feature lightning deals so if you’re a Prime member, make sure to come back every 12 hours to view new deals launching throughout the 48-hour event! To make it easier, Amazon has a useful ‘deal notifications’ function you can activate on the App to get notified when a deal is live.

4. Use coupons! Save more with Amazon Coupons. Find discounts on everyday essentials, electronics, clothing, and more. Simply clip the coupon and the discount will be applied at checkout.

5. Remember to make use of card member and special app promotions too! Enjoy greater savings when shopping on with these promotions (including the Amazon Fresh store on from 7 June to 20 June:

  • HSBC card holders can get a $10 e-Gift Card when they spend $120 or more on their HSBC card on Amazon Fresh.
  • DBS/POSB card holders can get a $10 e-Gift Card when they spend S$150 or more on their DBS/POSB card on
  • UOB and Singtel Dash members can enjoy 10%-20% bonus e-Gift Card when they use their points to redeem e-Gift Card.
  • Grab users can receive 35% points back credited automatically to their account upon redeeming an e-Gift Card, while stocks last.

If you’re interested, we have a few more Amazon shopping hacks listed here. Hope you got everything you need to make the most out of the upcoming Prime Day! Happy shopping and don’t miss the promo code below!

New shoppers on the Amazon Shopping App can enjoy $10 off $40 on their first App purchase with the code APPFIRST between now till 20 June 2021.

Brought to you in partnership with Amazon

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