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Goodbye Amazon Prime Now, Say Hello to Amazon Fresh for 2-Hr Grocery and General Shopping Delivery

Amazon fresh new app on desktop and mobile for shopping 2 hour deliveries
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Say hello to Amazon Fresh – the new and improved version of the ultrafast 2-hour grocery delivery service, Amazon Prime Now! You can now shop Amazon Fresh on app, mobile, AND desktop, add purchases after check out, find recipes, and more! Plus get $20 off your first order!

Big news! is a gamechanger. How’s it different from Prime Now? Well, mama, you’ll now be able to shop for thousands of fresh, chilled and frozen grocery products, and daily essentials (books, toys, beauty items, electronics, baby items, and more) on your web browser via desktop or mobile! Previously, this was an app-only service but now everything’s going to be in one place on and the Amazon Shopping App. The Amazon Prime Now app will continue to remain available for a limited time to give Prime Members the time to make the switch to Amazon Fresh.

Amazon Fresh new desktop enabled
Shop Electronics, Baby and other products now on Amazon Fresh

One-stop grocery shopping delivered in 2 hours

This service integration is going to make things a whole lot more convenient as we can toggle between shopping on with purchasing items from Amazon Fresh in the same platform seamlessly. Ran out of milk, baby formula, or wet wipes and need them urgently? Opt for Amazon Fresh and it can be at your doorstep in 2 hours – for free too, if you spend above $60! Overcooked the turkey? Get a fresh turkey delivered in a one-hour delivery slot (for a nominal fee of $9.99) on Amazon Fresh (yes even on Christmas Day!).

New items on Amazon Fresh: expanded local foods and general shopping

Amazon is known to support local so foodies will be excited to learn that Amazon Fresh has an expanded local selection of fresh food. Amazon is collaborating with several local enterprises, like Cultured Greens (for fresh green veggies and salads), Hai Sia Seafood (for prawns, salmon, and other seafood produce), Kee Song Chicken (for chilled halal chicken), and Tiong Lian Meats (Iberico pork) to bring Prime members fresh foods from their favourite local brands.

In addition to fresh groceries, Prime members will also enjoy access to thousands of Beauty, Baby, Toys, Books, Household, Personal Care, and Electronic products all delivered within 2-hours and yes you guessed it, for free with a minimum spend of $60.

Amazon Fresh new desktop enabled grocery delivery service
New recipe section on Amazon Fresh

New features: Recipe section and add purchase after check-out

One of the super new features of Amazon Fresh includes the ability to add items to your cart after you have completed a purchase! No more cancelling your whole order and starting again because you forgot one item.

Love cooking but need some how-to? Amazon Fresh on has a new recipes feature created in collaboration with lots of well-known foodie brands. Sassy Mama has our own recipe on there too (it’s a Chocolate Chip Cookie recipe that the kids will love! So get your aprons on and head over to for meal inspiration. You’ll find all the recipe ingredients available to buy at Amazon Fresh – never be stumped on what to cook for dinner again, mama!

How Amazon Fresh works:

1. Open on mobile or desktop.
2. Sign up to be an Amazon Prime member $2.99/month.
3. Start shopping!

Yes, it’s that easy. Once you’re an Amazon Prime member you can start enjoying all the perks from shopping at the click of a button with fast, free delivery plus get access to other benefits like free access to Amazon Prime Video and free games from Amazon Prime Gaming.

From now until 13 December 2020, new Prime Members can get $20 off with a minimum spend of $60 on their first Amazon Fresh order* using the code FRESH20.

Amazon Fresh Deals

There are some great promotions coming up to keep an eye out for. Just some of the deals on offer include:
From 8 – 14 December:
 save 30% on selected gourmet chilled, fresh and frozen products from Culina, buy 2 get 1 Free on Catch Seafood and save up to 50% on selected beers, wines and spirits. See all Deals here.
From 15 – 21 December: buy 1 get 1 free on selected Grain-Fed Beef, Organic Lamb, and Sausages from Ryan’s Grocery and save up to 30% on Laundry Essentials, Health and Personal Care. See all Deals here

So if you’re already a Prime Member, check out Amazon Fresh pronto! If you aren’t in the gang yet, why not join the rest of us folks living the cruisy life and sign up for your own Amazon Prime membership (or try the free Amazon Fresh trial) to start using Amazon Fresh, the ultrafast grocery service to meet all your needs. You’ll never look back, we promise!

Brought to you in partnership with Amazon Singapore

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