What’s New Mama? New Mama & Kid-Friendly Stuff in Singapore this April

If it’s a new business, product, or service for mamas and kids in Singapore, we want to tell you about it!

We’re back with more fab finds in What’s New, Mama! Contribute to wolf conservation projects with an affordable Swiss fine jewellery line, stretch and work it out with a new activewear brand for women of all sizes, get sustainable groceries delivered straight to your doorstep, and score too-cute-for-words ergonomic baby shoes for a healthy foot development for your little ones.

Check out our gallery for our top picks this month!

If you’re big on wildlife activism (and happen to get lots of your info from Facebook), perhaps you’ve watched the viral YouTube video How Wolves Change Rivers, a fascinating 4-minute documentary on the re-introduction of wolves to Yellowstone National Park. Swiss designer Alexandra Elsener – the mind behind Alexa K – has committed herself and her beautiful (and affordable!) fine jewellery and accessories line to aid wolf conservation projects around the world. We love how Alexa K focuses on celebrating the indomitable women who share the wolf spirit; in fact Wolf Spirit is her debut line, featuring intricate wolf art and designs to encourage women everywhere to embrace their archaic feminine nature. We howl our approval!

Alexa K, [email protected], www.alexa-k.com

Did you know that it’s actually healthiest and better for babies and toddlers to go barefoot as much as possible, mama? It’s said to be the best for a natural and healthy foot development, though it’s simply not always feasible. Kemona Baby has handpicked the best shoe brands with footwear that mimic the barefoot experience. They’re the only retailer in Singapore to carry mama-led Canadian brand Jack&Lily and the latest designs from ergonomic Korean shoemakers Attipas, plus award-winning kids shoe company Pediped. We’re especially loving these J&L pairs –how cute would they be for Easter?!

Kemona Baby, www.kemonababy.com,
www.facebook.com/kemonababy

Looking for an ethical yet premium quality alternative to your groceries, mama? Straits Market stands for sustainable farming, traceability, hormone- and antibiotic-free produce, harvesting according to order and a farm-to-table approach. After a successful search for other farms locally and in neighbouring countries that share the same philosophy, this online grocer is now able to bring fresh produce straight to your doorstep, with essentials such as responsibly-farmed fish, organic beef, organic vegetables and more.

Straits Market, www.straitsmarket.com

Living in a predominantly petite/all-things-free-size Singapore, it can be hard to find stretchy activewear to suit a fuller figure. We’re smitten with Unlimited, who are all about supporting women’s pursuit of healthy, active lifestyles no matter their body type. Working with brands that customise their activewear for ALL figures, Unlimited showcases top hard-to-find brands from the U.S. and U.K.. Their fab collection includes bottoms, tanks, tees, sports bras, and swimwear for women who are UK-size 12-28. They’ve also got a generous return and exchange policy, because loving how you look and feel goes a long way toward having a good workout, mama. Plus, they provide free shipping within Singapore – need we say more?

The Unlimited Company, www.unlimitedco.asia, www.facebook.com/unlimitedco.asia,
@unlimitedco.asia