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Thanks Mom: A Family Skincare Secret Finally Comes to Singapore

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Sassy Mama’s Editor shares why she’s a lifelong Aveeno devotee. Plus find out how to score yourself some free skincare samples!

I’ll never forget struggling with the chickenpox when I was 5. I had never felt so itchy, and it took every ounce of my willpower not to pick at each little scab, despite my mother’s warnings that they would turn into scars.

I will also never forget the first moment I felt a bit of sweet relief: when she called the paediatrician in desperation and she recommended taking an Aveeno oatmeal bath. The itchiness vanished; it was like I could breathe again! Aveeno (the name is even soothing to say!) found a lifelong fan that day, and I’ve continued to use and love their products – particularly their Daily Moisturizing Lotion and Body Wash – for my still-sensitive skin all these years later.

So you can imagine my delight when Aveeno arrived in Singapore from the U.S. for the first time last year. No more having to schlep it back in my suitcase! Of course, I’m even happier for my daughter than for myself: Aveeno is the Baby Skincare brand recommended by paediatricians in the U.S.

aveeno skincare

Whether your bub is struggling with Eczema, Hand Foot and Mouth Disease, or even those pesky Chickenpox, the Aveeno Baby line will help to nourish and protect your little one’s sensitive, delicate skin (at a majorly wallet-friendly price, we might add!).

The key ingredient to all this soothing is Active Naturals® Colloidal Oatmeal – the #1 most recommended natural skincare ingredient by U.S. dermatologists. It’s a natural skin protectant with five vital nutrients, including anti-oxidants, anti-irritants and a natural barrier against moisture loss.

Aveeno Baby products are gentle enough for everyday use, but effective enough to keep baby’s skin hydrated for 24 hours – so key in our humid climate that seems to just love causing rashes. We particularly love Aveeno Baby Wash & Shampoo, which has a delicate, pleasant scent and as a total bonus keeps Maggie’s curls soft and bouncy!

If you’re keen to try Aveeno out for yourself, mama, you can find it at all major supermarkets, along with Watsons and Guardian. Through 2017 you can even request free samples from!

So if you, or your little one, is struggling with sensitive skin,  give Aveeno a try. We wish you oatstanding days filled with far less itchiness!

Brought to you in partnership with Aveeno

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