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Amazon Prime Day 2020: Snag the Best Deals & Save Up to 45% on Select Baby Products

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Amazon Prime Day is back! Mark your calendars for 13-14 October to enjoy huge savings on all your favourite brands including Graco, Skip Hop, Happyganics and more

Prime members, get ready! Amazon Prime Day Singapore is back and just in time for the holidays – perfect timing to get all your early holiday shopping done, mama! This two-day shopping event guarantees incredible savings and big discounts on thousands of deals across every category, some even from local small businesses in Singapore. This is also the first instalment of Prime Day with since it launched last year.

Here’s all the inside info so you can get ready to shop deals on Amazon Prime Day yourself, plus watch for extra, early deals in the days leading up to Prime Day (up till 12 October!).

Amazon Singapore Prime Day 2020: All the Details!

Amazon Prime Day kicks off in Singapore at midnight on Tuesday, 13 October and runs through Wednesday, 14 October. Prime members will get the chance to shop deals and top products for the holiday season, including toys, electronics, beauty, kitchen, home, baby products, pet products and more, from the comfort and safety of your home at!

Make sure to check out the 10 new categories with millions of products added to’s expanding selections covering Jewelry, Furniture, Gardening, DVD and more. There will be new deals launching every four to six hours across every category, including a curated selection of deals from local and international retailers. Here are some of our top picks!

amazon prime day deals

If all the different types of deals have you scratching your head, we’ve got you covered. Here’s the scoop:

  • Lightning Deals: Jaw-dropping prices on top-tier brands. Available in limited quantities, items could sell out fast, so come back frequently to view new deals launching throughout the 48-hour event.
  • Spotlight Deals: Features big discounts and typically some of the largest inventory deals on some of the most popular products. They tend to be available for a longer period as well – while supplies last.
  • Deals of the Day: Deals that are available for only 24 hours!
  • Early Prime Day Deals: If you can’t wait till Prime Day, there are early, exclusive deals these next four days just for you to enjoy! Just for today and tomorrow (9-10 October), you can save up to 35% on select Consumer Electronics, and on Sunday and Monday (11-12 October), you can save up to 40% on select Beauty, Health, Household, and Personal Care appliances!

Before you shop, take a quiz!

Are you an Informed Buyer, The Kiasu Shopaholic, The Practical Shopper or The Lobang Hunter? Take Amazon Singapore’s Shopper Persona quiz to find out! You’ll get specially curated shopping hacks relating to your persona so you can make the best of Prime Day. You can also check out our five shopping hacks for parents here! e-Gift Cards

In case you haven’t already heard, e-Gift Cards will be available during Prime Day! Gift Cards offer an easy, simple and convenient gifting experience, and can be redeemed on an extensive selection of products on Get your e-Gift cards at a steal this Prime Day! Prime members who purchase at least $50 worth of e-Gift cards in a single transaction between 13 and 14 October can receive a bonus $10 e-Gift Card, while stocks last.

All Prime members are entitled to a $25 e-Gift Card on a minimum spend of $150 on when using a Mastercard card for purchases on 13 October and/or a DBS/POSB credit card on 14 October!

Become a Prime Member

If you’re not already a Prime Member, you’re going to want to sign up after this. For just $2.99 a month (which is cheaper than a plate of chicken rice, amirite?), the Amazon Prime membership comes with:

– Free local delivery and free international delivery on eligible orders over $60 on or the Amazon Shopping App
– Free two-hours delivery with the Amazon Prime Now app for fresh groceries and household items and essentials
– Unlimited access to award-winning movies and TV shows with Prime Video (including some of your kiddos’ favourite kids’ TV shows like Bug Diaries, The Gruffalo and Paw Patrol!)
– Free access to a collection of audiobooks that you can listen for free on Amazon Audible
– Prime early access to enjoy lightning deals 30-minutes before anyone
– AND obviously access to enjoy all the thousands of deals that will be available during Amazon Prime Day!

You can start with a 30-day trial on Amazon Prime for FREE, then pay only $2.99 per month thereafter to enjoy the perks!

Happy shopping, mamas!

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