Get 20% Off Pigeon’s Oral Care Range For Kids From Newborn & Up This World Oral Health Day

Caring for your little one’s oral health begins from birth! Co-developed with a pediatric dentist, Pigeon’s oral care range supports your child’s dental health from the newborn stage and beyond for fresh, adorable smiles. Find out how to get 20% off this World Oral Health Day.

Protecting your little one’s oral hygiene begins long before their first tooth makes its debut. Caring for a newborn can be overwhelming, but Pigeon takes the guesswork out of your child’s dental health so you can focus on what matters most. With over 70 years of dedication to understanding babies and supporting mums, Pigeon has become a trusted household name for families.

Though you might know them for their popular nursing bottles and breastfeeding support range, they also offer a complete oral care range designed for parents to assist and complete their child’s brushing routine until around 6 years old.

From Baby Tooth & Gum Wipes for newborns to age-specific Training Toothbrushes for preschoolers, Pigeon makes it a total breeze to keep those tiny smiles fresh and protected at every stage, helping you kickstart healthy baby toothbrushing habits that’ll last a lifetime. Read on to find out more about their oral care range and how to get 20% off during World Oral Health Day.

Age-specific oral care products from birth to school

While many brands offer oral care, Pigeon carries one of the most comprehensive and specialised ranges, starting from day one. Pigeon supports your child from day one and through every toddler oral health developmental milestone. For children under 1 year old, parents can start oral care by gently cleaning the gums and emerging teeth using Baby Tooth and Gum Wipes or a Silicone Finger Toothbrush. Designed for little hands and growing smiles, the Pigeon Training Toothbrush Lessons 1–4 support your child from 6 months all the way to 6 years old. Each lesson is perfectly timed to their developmental stage, helping them refine their skills and build a habit that sticks.

For tots aged one year and up, apply a grain-sized amount of Pigeon’s 1 year+ Toothpaste (that contains 1,000ppm fluoride!) to strengthen enamel and protect against those pesky cavities. Then level up to the 3 years+ Toothpaste to keep their teeth healthy and strong. To ensure a squeaky-clean finish—and just as our favourite paediatric dentists advise—parents can use the Electric Finishing Toothbrush for kiddos aged one and up to complete their brushing routine.

Expert-backed oral care products for peace of mind

As parents, we always want the best for our kids. That’s why we’re obsessed with the fact that Pigeon’s oral care products are co-developed with a renowned Specialist Pediatric Dentist right here in Singapore.You can breathe easy knowing that everything is perfectly sized for little mouths and designed to turn a daily chore into a sweet bonding moment.

Pigeon is also on a mission to reduce early childhood tooth decay (also known as Early Childhood Caries) by 10% by 2030. This is vital, since about 1 in 2 children in Singapore experience tooth decay by kindergarten. Beyond products, Pigeon provides the tools to build healthy habits and combat cavities from the very start.

Ready to kickstart your child’s optimal oral health? Click here to shop for your child’s oral care products from the comfort of your home. Plus, download their ‘First Tooth’ oral health guide for handy tips on how to care for your child’s teeth and gums, and discover the research-backed tools designed for the next generation to enjoy a cavity-free childhood.

To celebrate World Oral Health Day on 20 March 2026, quote FREESHIP4U to enjoy free delivery and get 20% off Pigeon’s oral care range (with no minimum spend) from 16 to 31 March 2026. Click here to shop!

Pigeon, WhatsApp: (+65) 8686 3080, www.pigeon.com.sg