Spotted by Sassy: The WYLD Shop Opens Its First Boutique Store

Australian online fashion store The WYLD Shop has opened a brick and mortar spot in Joo Chiat!

If you’ve been a fan of The WYLD Shop since its inception in 2013, good news: they’re now offering their stuff offline! The WYLD Shop now calls 412 Joo Chiat Road home, stocking over 26 of our fave fashion, beauty and lifestyle brands like Le Specs, Quay Australia, MINKPINK, W.ANT Skincare and more.

For the uninitiated, The WYLD Shop was founded by Aussie mama Kara Bensley-Austin, who wanted to introduce more Singaporeans to Australian High Street chic. Defined by the fashionista herself as a “laid back, sun-drenched aesthetic inspired by Sydney, Melbourne and Brisbane”, the iconic style was well received by style seekers in the Little Red Dot and business took off.

Fast forward to today and The WYLD Shop has expanded to carry more than just clothes. Their fashion and lifestyle picks now range from lingerie to swimwear, kidswear, jewellery, bags, skincare, living and even *ehem* intimate wellness products.

We love their philosophy for inclusivity, celebrating confidence in all women and making the feel-good factor a part of the shopping experience. So it may be high time to make a trip to Joo Chiat, mama – and bring the kids too! Did we mention they also have a kids’ corner stocked with a play mat and toys?

The WYLD Shop, 412 Joo Chiat Road, Singapore 427637, thewyldshop.com