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Sassy Mama’s Top 10 Boutiques in Singapore

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While shopping doesn’t quite take the pride of place it once did before kiddos, we still love a spot of retail therapy now and again (and who deserves it more than overstretched mamas?). Few things rival the thrill of rifling through racks and racks of clothing. Although it may seem daunting to break away from your list of regular must-visit stores, trust us when we say that the selection of products available in this roundup of multi-label boutiques in Singapore (courtesy of our sisters over at Sassy) will be on your shopping lists faster that you can say “gotta have them all”.


Front Row
Nestled in the heart of Singapore’s arts and heritage district, Bras Basah, Front Row is one of the pioneers of the multi-label concept store here. Despite its popularity, the fashion-and-art-skewed boutique is anything but hectic; the light-filled space feels modern and welcoming, thanks to its parquet flooring and neatly-line racks. Choose from a variety of up-and-coming local and regional fashion brands like Headline Seoul, Carrie K, House of Holland and many more.

Front Row, Raffles Hotel Arcade, 328 North Bridge Road, #02-09, Singapore 188719, Tel: (+65) 6224 5501,


Soon Lee
Since its opening, this charming mixed-goods retailer is undoubtedly the coolest concept store in Haji Lane. Housed in a quaint shophouse along a quirky street, Soon Lee offers an eclectic and ever-changing mix of fashion, stationery and home goods. There’s even a second floor filled with an extensive collection of frilly frocks and elegant jewellery. Best of all, the beautiful and talented girls working in the store provide stellar service. Makes us feel slightly less guilty spending those dollars!

Soon Lee, 73 Haji Lane, Singapore 695077, Tel: (+65) 6297 0198,


Actually is #hipsterheaven that offers fashion, accessories and lifestyle items. What sets this cult boutique apart from the others is its extremely helpful staff and highly personal vibe. Stocking contemporary designers and brands like Long Clothing, Dr. Denim, Lazy Oaf and many more, the creatively decorated space is intimate, thoughtful and unpretentious – perfect for all the mamas who keep it real.

Actually, 277 Orchard Road, #03-18 Orchard Gateway, Singapore 238858, Tel: (+65) 6735 3118,


Nana & Bird
What began as a pop-up concept store in Tiong Bahru has now evolved into two permanent brick-and-mortars. Getting the vibe of shopping from your best friend’s closet down pat, Nana & Bird offers a lovingly curated collection of casual and wearable ready-to-wear alongside gorgeous homewares from France. The white walls and cream floors create the perfect setting for anyone who’d like to soak in the calm ambience of the store and browse around at their own pace.

Nana & Bird, 59 Eng Hoon Street, #01-65, Singapore 160059, Tel: (+65) 9117 0430,


Threadbare & Squirrel
This cozy shop in the trendy stretch of Bali Lane filled with cafes is the spot to get your hands on a thoughtful selection of brands at reasonable prices. In addition to baubles, bags and accessories, the charming store is constantly restocked with eclectic pieces from local designers, meaning that with every visit, you’ll discover your next favourite treasure.

Threadbare & Squirrel, 660 North Bridge Road, Singapore 188797, Tel: (+65) 6396 6738,


One part quirky and two parts avant-garde, Superspace is the latest addition in town with a fearless offering that includes everything from wacky headgear to energetic and out-of-this-world apparels. Celebrating edgy international brands like KTZ, Kit Neale, as well as local names like Mashup and Yesah, this cool store is certainly not for the faint-hearted.

Superspace, 277 Orchard Road, #02-18 Orchard Gateway, Singapore 238858, Tel: (+65) 6702 6522,


Lula Rock
There’s something about Lula Rock that feels so bad*ss. That’s precisely why we make it a point to drop by the store every time we’re on our shopping mission. This inviting multi-label fashion boutique offers a feminine-meets-edgy selection of pieces from a lineup of young emerging designers as well as world-renowned brands. Some of the names you can find in the store are Stretsis, Sass & Bide, Carla Spetic and many more. With an impressive portfolio of award-wining designers in store, you’ll be spoilt for choice.

Lula Rock, 390 Orchard Road, #02-07 Palais Renaissance, Singapore 238871, Tel: (+65) 6235 7179,


Flea & Trees
A bright, uncluttered space exuding confidence – confidence that its carefully curated selection is the very best. Flea & Trees is owned by a husband-and-wife pair who lovingly source and handpick every item in the store from their monthly travels. An accessories and lifestyle store located in one of the coolest places in Singapore, Tiong Bahru, Flea & Trees is the kind of place you never leave empty-handed.

Flea & Trees, 68 Seng Poh Lane, Singapore 160068, Tel: (+65) 8139 1133,


What Women Want
Now here’s a shop with a moniker that says it all! A beautiful boutique frequented by the style set (us included), What Women Want is a dynamic shop that offers a mix of apparel, organic innerwear, slinky swimwear, eye-catching jewellery, gravity-defying stilettoes, and other covetable trinkets. We guarantee this space is like heaven on earth for you mamas.

What Women Want, 333A Orchard Road, #02-28 Mandarin Gallery, Singapore 238897, Tel: (+65)
6887 4853,


Club 21b
If you haven’t heard of Club 21b, we suggest you get acquainted with this name, stat. A luxury multi-label boutique, the fashion-forward emporium is a melting pot of all the edgy designers from all the major fashion cities in the world. From clean, cool Acne Studios to bohemian edge Isabel Marant, the store boasts a cavernous space of high-fashion goodness.

Club 21b, 583 Orchard Road, #01-07/08/08 Forum The Shopping Mall, Singapore 238884, Tel: (+65) 6304 1459,

Lead image sourced via Pinterest

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