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In hopes of reducing toy clutter, creating more meaningful gifts, and instilling generosity, Gift-It-Forward is a new social enterprise that turns the whole gift giving idea on its head! This innovative service simplifies party planning by making evites and guest tracking a breeze, allowing party hosts to help other people by choosing a charity to donate some of their gift money to, and gets the celebrant a gift they really want by pooling guests’ contributions together (for that nursery bedding set or diaper bag they’ve been eyeing!). It’s a win-win for everyone – for the celebrant, the charity, and all the busy mamas who can spend less time shopping and wrapping presents! It’s the gift that keeps on giving!