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Black Friday & Cyber Monday Sales: Where to Shop for Deals in Singapore and Online

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Black Friday, Cyber Monday, 12.12… We just want to score some deals and discounts! Let the festive season shopping begin

While we’re not into the crazy queuing and ticking clocks that notoriously come with sale days like 12.12, Black Friday and Cyber Monday, we do love a good bargain right before the festive season. Black Friday is coming up and the sales usually start early! So we’ve sussed out all the best shops in Singapore and online that are offering Black Friday deals and shopping discounts for you to start browsing ASAP.

Happy shopping, mamas!

Missed out on the best deals? Check out our ultimate gift guides for kids, dads & husbands, and mamas!

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Black Friday in Singapore isn’t complete without a shopping spree on, and the online retail giant is going all out with their holiday shopping deals. Amazon Singapore’s Black Friday deals start from 26-29 November. Check their holiday gift guides, for deals on gifts like 60% off Philips personal care and baby products, up to 40% off local brands, $20 off each $60 spend on daily essentials, buy 2-get 20% off deals on educational books and more. On the hunt for Black Friday travel steals? Find out how to win a pair of return flight tickets to explore the USA – and Amazon’s city of origin, Seattle with the Black Friday 2021 #FlyMeToUSA giveaway!
Pssst! Shop for a good cause while you’re at it with the Amazon X Shop for Good Wishlist, where local non-profit organisations have their Amazon wishlists filled with items they need most.

The Better Toy Store

There’s a Black Friday online exclusive at The Better Toy Store with $5- $50 off depending on your spend. We love the great quality toys here so get your shop on fast, as promotions end 29 November.

Black Friday Singapore - The Capitol Kempinski Singapore

The Capitol Kempinski Singapore

Kick off Black Friday in Singapore with an unbeatable brunch deal. Visit The Capitol Kempinski Hotel’s online shop from 26 – 28 November 2021 to get a 1-for-1 deal on the Kempinski Sunday Brunch (U.P. $118++ per person). Amp up the weekend with a 50% discount on the hotel’s luxurious suites, starting from $390++. Stays are valid from January to December 2022.

Cotton on Kids

If you are low on kids clothing, strike now while Cotton On Kids is having Black Friday sales of up to 30% storewide!

Crate and Barrel Singapore

Give your home a makeover just in time for the holidays with Black Friday deals from Crate and Barrel Singapore. Enjoy up to 30% off on furniture brands such as Abaco, Elke and more from 25 to 28 November 2021.

Toys R Us

Talk about perfect timing right for Christmas! Toys R Us has a storewide Black Friday sale of up to 70% off great brands from Marvel to LEGO, Disney and other brands. Their Black Friday sale ends on 29 November 2021.


Head over to Poney for cute kids clothes and a sale of up to 70% off Poney Fashion and their Seasonal Basic Collection.

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Royal Caribbean

Get 50% off cruise tickets and an additional $300 off Royal Caribbean cruises to Malaysia, Thailand and more. Kids also get to sail for free! Royal Caribbean’s Black Friday promo runs from now until 30 November 2021.


Stock up on your favourite beauty, hair and skincare buys from brands such as Olaplex, Supergoop, Fenty Beauty and more at Sephora’s Black Friday sales. There’s 30% off IT Cosmetics or spend a minimum of $150 in a single receipt to get 20% off sitewide, or get a 15% discount sitewide with no minimum spend. Their Black Friday deals are available in-store and online until 28 November 2021.


Bove by Spring Maternity is a huge online store for all things pregnancy, mama and baby, so now’s your chance to get all your essentials for less! Their Black Friday deals include discounts of up to 80% off baby gear from 26 to 29 November!

Malibar Baby

Beautifully soft swaddles, quilts, blankets and other baby gear is what you’ll find at Malibar Baby. Get 20% off on their Black Friday sale with code VIP2021.

Ocean Paradise

Ocean Paradise (great for Tom & Teddy boys and men swim gear) and other good brands are having a warehouse-style sale of up to 70% off some stuff as well as a storewide 20% off Black Friday sale.


Oeteo is offering up to 30% off adorable baby and kids clothing and 60% off accessories. The Black Friday deals will be applied at checkout.

By Invite Only

Local jewellery brand By Invite Only is having a Black Friday sale from 26 November – 5 December 2021 with up to 40% off online and in-stores! You can also get up to 70% off exclusively at their VivoCity outlet for final sale items. Perfect for nabbing some pretty trinkets and jewels for the ladies in your life this Christmas!


Shopee’s Black Friday sale starts on 27 November and highlighted offers include up to 15% cashback on flash vouchers, special prices to be revealed for electronics, home appliances, health and beauty, essentials (including diapers!) and more, hourly flash deals, over 50% off on tech gadgets, promos for Citibank and Standard Chartered cardmembers and more! As always you’ll be able to stack multiple vouchers at checkout to get the best savings, with exclusive collaborations and a ton of cashback.


hoolah is a Buy Now Pay Later shopping platform that lets you complete payment for products in three instalments with no interest or hidden fees. They usually do big offers during the sale season, including Black Friday, so make sure to check back on the latest deals on their website or mobile app.


If you’re not on Shopback yet, get on it! The cashback app lets you earn cashback from numerous retailers online and in-store – we’re talking everything from essential shops like Fairprice, Guardian, and Watsons to food delivery apps (Grab, Foodpanda) and even travel platforms like, Agoda and kkday (time to get some money back on your staycation bookings)! They always have amazing Black Friday deals like 115% cashback and $1000 worth of lucky prizes so check their Black Friday sale page for all the deets.


We’re eyeing the advent calendars available on Lookfantastic this Black Friday sale season – mama needs some pampering too, right? They’re offering up to 60% in discounts. Use promo code PARTY to enjoy!


We love this chic yoga mat brand, so it’s super exciting that they’re offering up to 35% off storewide for Black Friday in Singapore! Plus now that they’ve expanded their line to include yoga wheels, blocks, stretching straps and meditation cushions, you can get all your stunning yoga gear in one go.


What better time to shop for that Christmas frock or pair of fab designer shoes than Black Friday on Zalora! This retail chain is currently offering up to 80% in Black Friday discounts and up to 50% on upsized vouchers. Plus, be sure to check out the dedicated Sale page for deets on all their offers, including huge discounts, cashback and as always, FREE shipping for orders over $40!


IKEA is offering $50 vouchers for just $40, from now until 28 November 2021! You’ll find these vouchers at the checkout area in each store and vouchers are limited to 5 vouchers per customer. Vouchers are valid for usage only in-stores (not applicable for online purchases) from 1 December 2021 to 28 February 2022. It excludes the use of purchase of services such as sewing, picking, installation/assembly, and home delivery. While stocks last. Terms and conditions apply.


Looking to save some bucks on home entertainment, appliances, furniture and gadgets? Check out the Black Friday steals here with 20% off and no minimum spend.

Genting World Dream Cruise review


With Black Friday deals happening yearly on Klook, they won’t disappoint this year. Throughout November, they’re offering promos with up to $70 off and 1-for-1 deals! It’s also the perfect chance for you to use up your SingapoRediscovers vouchers if you haven’t already! Looking to book a cruise? Check out our latest Dream Cruises review after booking it on Klook (with promo details!).

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