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Black Friday & Cyber Monday Sales 2020: Where to Shop for Deals in Singapore and Online

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Black Friday, Cyber Monday, 12.12… We just want to score some deals and discounts! Let the festive season shopping begin

While we’re not into the crazy queuing and ticking clocks that notoriously come with Black Friday and Cyber Monday sales, we do love a good bargain right before the festive season. Black Friday is on 27th November and it couldn’t be a more perfect time to shop for gifts! So we’ve sussed out all the best shops in Singapore and online that are offering Black Friday deals and shopping discounts for you to start browsing ASAP.

Happy shopping, mamas!

Missed out on the best deals? Check out our ultimate 2020 gift guides for kids, dads & husbands, and mamas!

Jump to:

Multi-label Online Retailers
Toys, Electronics & Stationery
Staycations & Experiences

Multi-label Online Retailers

Christmas Gift Ideas Amazon Singapore - For Teens - Throw Throw Burrito Game

Perfect timing to get all your early holiday shopping done on Amazon! Early Black Friday deals have already started, but we foresee even bigger deals coming over the Black Friday weekends. So as always, look forward to incredible savings and big discounts on thousands of deals across every category!


The details aren’t clear yet, but Lazada has something big up their sleeves for Black Friday for sure! Check back as we update you on the latest deals, or click on their sale page for all the info.


Shopee’s Black Friday sale is yet again one of the biggest shopping events in Singapore, so you’ll be missing out majorly if you don’t snag some good deals! Highlighted offers include up to 50% off early bird Christmas gifts and up to 65% off brands like The Body Shop and Gain City on Shopee Mall. There will also be exclusive collaborations with brands like Dyson, Skechers, clean beauty line Yours, SK-II and more. Plus look out for a ton of cashback, and special deals for UOB, Citibank, Mastercard and American Express cardmembers.


hoolah is a new Buy Now Pay Later shopping platform that lets you complete payment for products in three instalments with no interest or hidden fees. For Black Friday and Cyber Monday, they’re offering a chance to win up to 180% cashback (or $360 cash) when they shop online or in-store via hoolah. From 27 to 30 November 2020, consumers who checkout via hoolah will get 15% cashback (capped at $30) of their purchase made, with existing promotions by participating merchants including Melissa Shoes, Paula’s Choice, and local skincare brand Sigi Skin at no minimum spend.


If you’re not on Shopback yet, get on it! The cashback app lets you earn cashback from numerous retailers online and in-store – we’re talking everything from essential shops like Fairprice, Guardian, and Watsons to food delivery apps (Grab, Foodpanda) and even travel platforms like and Agoda (time to get some money back on your staycation bookings)! They always have amazing Black Friday and Cyber Monday deals, so keep checking their sale page for all the deets.

11.11 sale maison marcel the jacksons jute bags
Get 11% off selected brands on Maison Marcel (Image: The Jacksons)

Maison Marcel

Maison Marcel is the e-shop launched by Sassy Mama fave Merci Marcel Group! They’ll be offering an 11% discount on four unique brands (CSAO, Rive Droite, The Basket Room and The Jacksons) for Black Friday, from 23 – 29 November 2020. Tying in with their socially driven ethos, Maison Marcel will also be donating 5% of all sales made during this week to a selected charity organization.
To enjoy the discounts, key in the code GREENFRIDAY when checking out at


Oooh, Shopbop’s Black Friday sale is always one of our faves. We’ll keep you posted when we find out what the sale actually entails, but you can start browsing their page and wishlist items right now – throw in free international express shipping and free returns and it would basically be bad business not to partake!

By Invite Only

This local jewellery label is offering up to 50% off storewide during their Grand Black Friday Sale! From 27 November – 6 December 2020, look forward to discounts off full-priced items and clearance items going at a steal.

Lustre Jewellery

We’re big fans of local label Lustre Jewellery, who make stunning gold-plated brass trinkets with luxury gemstones and we’re excited for their sale happening till 30 November 2020. Prices of past collections have been slashed, while full-priced items will have tiered discounts of up to 25% off.

sephora birthday deals


Sephora will be offering up to 20% off everything while stocks last! We’re already eyeing many of the holiday sets (and of course the sale page!). Get those clicking fingers ready, whether you want to load up on stocking stuffers or treat yo’ self to a little holiday sparkle. Sale starts at midnight on 26 November 2020.


Asian multi-designer label store SocietyA is offering these great discounts storewide and sitewide from 27 – 30 November 2020 this Black Friday and Cyber Monday. Get 50% off all womenswear from past collections (excluding Designer Spotlight) 30% off the latest Fall/Winter 2020 collections (excluding Designer Spotlight) and 10% off all SocietyA Beauty items (excluding new arrivals and beauty sets).

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Cherry Affairs

Looking for ways to bring some magic back into the bedroom? Cherry Affairs has a range of luxurious lingerie, adult toys and bedroom accessories for you to explore your naughty side. Look out for their Black Friday/Cyber Monday sale, which lasts until 1 December 2020 and offers 10% discounts side-wide, 25% off selected personal lubricant brands, and 30% off items from the Mega Sale Collection.


What better time to shop for that Christmas frock or pair of fab designer shoes than Black Friday on Zalora?! Check out the dedicated Black Friday Sale page for deets on all their offers, including huge discounts, cashback and as always, FREE shipping for orders over $40!

Toys, Electronics & More

photobook singapore wedding album cover

Photobook Singapore

A custom-made photobook just might be our favourite go-to Christmas gift, so why not snag one at a good deal! Photobook Singapore has a variety of templates with different binding options and papers to choose from, along with optional add-ons like a slip-case or presentation box to add a nice keepsake air. On top of photobooks, Photobook Singapore also does Canvas Prints, Enamel Mugs, Greeting Cards, Calendars and more – all on up to 90% off this Black Friday! The easiest way to begin creating your personalised Christmas card or photobook is by downloading the Photobook Singapore app on Google Play or the App Store, and using the images that are on your phone.


The Black Friday sale at electronics, homewares and furniture emporium Courts is sure to be a hit! We’re still waiting on details for it, but right now you can shop their 46th Anniversary Sale both online and across their 14 Singapore stores. You’ll also find massive deals on a wide variety of electronics and appliance – deals are limited, so act fast!

Dyson Singapore

Receive a $100 Dyson voucher from 26 – 30 November with your purchase! Save up to $300 off on selected Dyson products, plus score free accessories of your choice on certain items when you add to cart.

Far East Flora

Yup, you can even get deals on flowers! Far East Flora is offering up to 60% off a wide selection of beautiful flowers – so if you’re looking to gift a loved one, here’s your chance.

          Read more: The Best Florists in Singapore for Same-Day Flower Delivery & Gorgeous Bouquets

Staycations, Experiences & Travel


Get up to 50% off select stays, plus book on the Expedia app and you could save an extra 12% on select hotels and activities with app-only coupon for travel till 12 September 2021! Offers valid through 1 December 2020 11:59pm PST, T&Cs apply.

Hong Kong Disneyland Resort

Planning your trip to HK? Hong Kong Disneyland Resort has launched a Black Friday Hotel flash sale, offering up to 45% off room bookings at the Hong Kong Disneyland Hotel and Disney Explorers Lodge! The promo is valid for the travel window of 3 January to 30 September 2021, and bookings can be made on HKDL’s official website from now until 4 December 2020. Booking is hassle-free and flexible, as reservations can be amended or cancelled at least 7 days prior to the check-in date.

Lead image sourced via Getty

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