Up, Up and Away with the new Puma x Superman Collaboration

Your kiddos can be stylin’ like Superman in no time!

We never thought this day would come, mama: our kids’ superhero dreams may have just come true with the new Puma and Superman collab! The two have joined forces (yep, we went there) to come out with a collection of mini-sized footwear, accessories and apparel for kiddos ages 2 to 12… and they’re all just too cute! Seriously, though, why don’t they come in our size?!

Since first capturing the attention of kids and adults across the globe in the 1930s, DC Comics’ Superman’s “S-Shield” has become one of the world’s most iconic and recognisable symbols representing the courage, strength and prowess of the superhero.

The iconic superhero’s colourways and modern comic illustrations take centre stage in the range, giving sneaker favourites like the Suede, Carson Runner and Cabana Racer silhouettes a brand new, heroic look. While we think the main collection is fab enough for both our princes and princesses, they also have a more feminine range for Supergirl fans, with styles in pink, grey and red.

Even the littlest of your kids won’t need to miss out, mama, because the uber-comfortable Superbaby sets for boys and girls will have them looking all decked out to match their older sibs! Plus with modified details like velcro instead of laces and lightweight materials used for the shoes, it makes our job as mamas a lot easier to maintain our babies’ style street cred. We have a feeling we’ll be shopping for ourselves too when we hit the shops this April!

The PUMA x Superman collection will be available April 2016 onwards at PUMA stores (footwear only), Kidstyle at United Square, Paragon and City Square, BHG Bugis Kids and Takashimaya (all footwear and apparel).

www.puma.com