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Introducing Oribel: A homegrown brand revolutionising play in Singapore

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Every mama wants baby and play products that are versatile, durable, and above all else safe. It doesn’t hurt if they’re stylish, either! Meet Oribel: a homegrown brand that ticks all those boxes and more, mama!

We are big on play here at Sassy Mama, whether it’s keeping track of Singapore’s best indoor playgrounds, or scoping out the island’s top toy stores. Which is why we were so excited to recently discover local homegrown brand Oribel: their original products are all about fresh, innovative design – and we’re so proud that they’re made right here in the Little Red Dot!

play oribel activity centre

Oribel (a combination of “Original” and “Belle”, French for beautiful), has been designing and manufacturing products for over 30 years for some of the biggest children’s brands under their parent company Meiban, but only recently started putting their designs out under their own name, with the belief that original ideas and aesthetics belong together. All products are designed and manufactured in-house; even the few rare components they can’t produce come from partners with similarly exacting standards. All of their products exceed both European and American safety standards, in fact.

So what are some of Oribel’s key products? From an activity centre, to a cozy blanket-cum-cushion, to a revolutionary ergonomic highchair, they’re all about versatility, innovation, quality and value. Here are top picks, mama:

play oribel portaplay activity table

The Portaplay is a convertible activity centre suitable from 5 months onwards (this will seriously last you years, mama. We are truly smitten!). It starts as a sleek, colourful bouncer seat where little ones can safely engage with toys (while you can free up your hands!), and can then be converted into a play table perfect for everything from art projects to snack time. It’s also the only completely collapsible activity centre on the market, making it super easy to carry around and stow. What’s more, they’ve just introduced a new line of accessories to make the most out of this awesome table, including child-size stools and a handy art paper roll dispenser that clips sturdily into place on the table.

play orbael peripop playmat cushion

Peripop is a super soft and cosy blanket, playmat, plush toy, cushion, costume and toy storage solution all rolled into one that’s suitable from birth. Made from 100% cotton fabric and available in a range of cute animal designs, it’s got thoughtful features to keep little hands warm and ventilation holes to ensure breathability. We love that it’s got a zippered compartment ideal for storing away clothes and toys, with the bonus that the more you put in, the bigger and softer cushion it becomes!

oribel cocoon highchair

Cocoon is Oribel’s newest product, and versatility is once again the name of the game as it starts as a reclining seat for babies from 6 months and can grow into a highchair lasting all the way up to age 3! Ergonomically designed and available in a fun-but-refined range of colours, Cocoon is also foldable, height-adjustable, and comes with removable trays. We’re big fans of the unique “easy feed” tray and cup holder that holds a bottle securely in place and can be attached to either side of the chair for convenient, unobstructed access to baby during the weaning stage.

Want to see the awesomeness for yourself, mama? Oribel products are available at a wide range of stores across Singapore including Mothercare, Motherswork, and Robinsons, and can also be purchased online through their own website or top e-retailers like Amazon, and Giggle. Keep an eye out for a forthcoming line of never-before-seen toys, too, mama!

It’s a no-brainer that kiddos will love these products, but Oribel is all about giving parents solutions that will make their days more enjoyable, too. We wish your whole family lots of fun!

140903-SM-FoodieRoundUpStickers-Perk-greenExclusively for Sassy Mama readers, take 15% off any online purchases at when you use the code ‘SASSYMAMA15’. Just one more reason to love Oribel!

Brought to you in partnership with Oribel

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