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The Best Kids’ Style Accounts to Follow on Instagram

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Looking for kids’ style inspo? Here are our fave kids’ style accounts on Instagram!

Here at Sassy Mama HQ we love us some Insta-browsing. In fact, it’s safe to say Instagram has taken over from Pinterest as our go-to for some sartorial inspiration, and it’s not just fashionable threads for mama that we’re coveting. With accounts like FashionKids garnering millions of followers, there’s much #styleinspiration to be found even for the tiny set. Here are our top 10 picks to follow; many of them are from right here in Singers. And while you’re at it, don’t forget to follow us on Instagram, too!


Singapore-based Baby Style Icon curate a mix of kids’ clothing from international fashion-forward brands for littlies aged 0-6 years old. Featuring a mix of quirky prints, stylish accessories, graphic tees and more, Baby Style Icon has pieces to suit all styles from hipster and street to preppy and resort.

Instagram_kids 21

It goes without saying that most fashion-thinking mamas will have shopped or at the very least browsed leading kids’ clothing company Kids 21. From high-end faves such as Stella McCartnery and Marc Jacobs to emerging brands like Milk & Soda, Kids 21’s insta-feed is filled with mini style icons (such as one of our fave Insta-mamas Aarika Lee‘s bubs, Zola Mae) and on-trend style inspiration.


Aussie brand Paddo to Palmy stocks a mix of Morrocan homeware and resort-inspired clothing and accessories for mums and bubs. Ideal for those hot Singapore days (and nights), Paddo To Palmy’s insta-feed is a wanderlust-inducing plethora of prettiness.


Coco and Ginger is a bright boost of colour in our Instagram newsfeed. Bali-based, this tropical resortwear brand ensures that mamas and their mini-me’s are the coolest fashionistas on the beach. We’re especially obsessed with their easy-breezy and brightly coloured smock dresses.


Stocking kids’ clothing for little ones aged o-8 years old, Kidsagogo blends gorgeous fabrics and hand-embroidered detailing to create timeless pieces, from t-shirts and dresses to swimsuits, shorts and more. Their style collage posts in particular have got us planning out munchkin’s wardrobe for the entire summer season!

Instagram_le petit society

This Singapore-based online boutique ramps up the cool factor with their awesome Instagram feed. Drawing inspiration from Asian street-style and simplistic European design, Le Petit Society dresses little darlings in super stylish threads from head to toe, from accessories and shoes to shirts, skirts and more.

Instagram_the magpie company

While we absolutely adore all the offerings from U.S. brand The Magpie Co., we can’t get enough of their funky graphic t-shirts and vests. With slogans such as “As Seen on IG” and “Top Knots and Tank Tops”, these pieces are perfect for our mini Sassy gals in the making!


Sometimes there are those Instagram accounts you come across that stop you in your swiping tracks and Geo Fox Apparel is exactly that. Featuring achingly cool products, such as their “Rad” beanie and printed t-shirts, Geo Fox Apparel’s kids are sure to be the coolest kids on the block.

Instagram_fawn shoppe

If you’re of the philosophy that “less is more”, you’ll love the Insta-pics from online boutique Fawn Shoppe. Featuring simple snaps of beautiful bedding, timeless neutrals, stylish homeware and too-cool-for-school accessories, Fawn Shoppe’s feed is more magazine than social media account!

Instagram_kenzie jaws

This mum of three sells a beautifully curated selection of flower crowns and funky t-shirts for little girls and just about every one of her Instagram pics makes us swoon with delight. Stocking boho-chic goodies for little ones, Kenzie Jaws proves that flower child festival-style isn’t limited by age or season.

Lead image sourced via Pinterest

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