We don’t know about you, but seeing shops full of winter clothes always makes us feel a bit down in the dumps – how can fashion just go on holiday for us Singapore mamas until the summer collections hit again?
That’s why we’re super-excited to share some great news about a fab brand called what the frock?! (great name, right?) which has just touched down on our shores from their original home in Hong Kong. As you might guess, their signature pieces are their line of awesome and affordable frocks that are perfect for Singapore’s tropical climate in breathable and ultra-luxe fabrics like silk.
Designed by a Singapore mama and a girl-about-town, what the frock?! dresses are designed for real women, based on timeless shapes that work for all different figures. Choose from colourful maxi dresses, silky shirt dresses and classic wrap dresses – they’re flattering and go the distance from play-date to the office then out for drinks with the girls. We can personally vouch for how easy-to-wear their items are as we have some of them tucked away in our own Sassy Mama closets, though that doesn’t mean we don’t have a lustful eye on some pieces from their new collection!
Dresses are just part of the story too – what the frock?! have carefully curated a collection of belts and a brand-new super-fun jewellery line for fun accessorizing as well as a selection of undergarments and slips to smooth away lumps and bumps.
At the moment what the frock?! are online only, but they’ll be popping up to say hello at some of the coolest trunk shows around town (including this one in 2 days time!) if you’d like to check out the frocks in person. Pssst… Like their Facebook page to find out more about their upcoming events!
If you can’t make it down to meet them though you don’t have to worry – they really want you to love your frock, so if you order online and it doesn’t fit or work for you, they have a very flexible returns policy.
Exclusive Sassy Discount and free shipping in Singapore!
To celebrate what the frock?!’s launch in Singapore, they’ve got a very special offer for Singapore mamas – just enter the code “Sassy15” when you check out and you’ll not only get a 15% discount, but free shipping too!
So what are you waiting for mamas, go get frockin’ gorgeous!