Forget Cinderella mamas, and move over glass slippers, because we let out a girly squeal when we found out that Salvatore Ferragamo’s iconic made-to-order Vara and Varina service is headed to Singapore!
The last word in personalised perfection, this exclusive service allows you to play fairy godmother and design your very own pair of luxury shoes – the ultimate self-indulgent treat for the super-stylish mama.
Kicking off from October 1st onward, hot-step your way down to Salvatore Ferragamo stores at Paragon, Marina Bay Sands, ION Orchard or Takashimaya. There you’ll be able to mix and match colours to your heart’s content (we’re so torn between classics such as Oxford Blue or Ruby Red and newer pastel scene stealers), with all pairs sporting the iconic grosgrain bow and fitted with the instantly recognisable logo buckle.
Once you’ve created your personalised Vara or Varina shoes, your order will wing its way to Salvatore Ferragamo’s Italian workshop where their craftsmen use only the finest leathers to guarantee lifelong wearability and natural aniline colours (which are less prone to fade over time). And did you know each pair of Salvatore Ferragamo shoes employs a whopping 134 stages of production (including handmade trim) ensuring impeccable craftsmanship and sophisticated quality? We’ll take 7 of them, please (in our dreams)!
The made-to-order Salvatore Ferragamo Vara and Varina shoes retail at $1,090 and $990 respectively – definitely a valuable investment in your wardrobe, so if you want to play around with colours before you buy, experiment online with their shoe configurator. With 95 combinations for Vara or Varina, just think of the outfit possibilities mama, this go-anywhere timeless style will take you from the playground to the boardroom… And even to the ball?
If all the above sounds like shoe heaven, you can get even closer to the fashion magic as Salvatore Ferragamo is hosting one of their expert Florentine craftsmen at their Singapore boutiques. He’ll be demonstrating the art of shoemaking with the incomparable quality of materials needed for each Vara and Varina from 11am to 8pm daily at the following locations and dates:
Wednesday, October 1st – Marina Bay Sands, #B1-18
Thursday, October 2nd – ION Orchard, #01-10
Friday, October 3rd – Takashimaya D.S. Level 2
Saturday, October 4th – Paragon, #01-40
You might already have met your Prince Charming, but a fabulous pair of shoes can be next on your list!
Brought to you in partnership with Salvatore Ferragamo