Fun, Funky, Functional: Making Everyday Magic with RICE

Get a little happier with some RICE Denmark homewares in your life, mama!

Forever searching for ways to make mealtimes fun, mama? It’s amazing the effect a special bowl or plate can have on a toddler’s willingness to eat, not to mention how a bit of colour can lift your mood after a long day of work. Which is why we’re head over heels for the amazing Danish homewares and accessories brand RICE that’s all about finding joy in the everyday.

At the heart of RICE’s collection are colourful melamine tablewares made with only the safest materials (because we know you want the best for your little one!). Other key products include handmade baskets, fun storage solutions, outdoor accessories, and hand-glazed ceramics. While just about everything follows their mantra of fun, funky and functional, we love unexpected bits of whimsy like a polka-dot bicycle bell, car-shaped bubble soap, or patterned paper plates, which are sure to guarantee the prettiest birthday party on the block.

But these are not just products with a pretty face: RICE has got soul. Almost all of their products are made in developing countries (including Madagascar, Thailand and India) under the most ethical and sustainable of standards, including stringent restrictions against child labour and discrimination and a determination to pay fair, livable wages. In fact, the name RICE came about because the Madagascar producers behind the company’s first product – hand-woven raffia baskets – were paid not only with fair wages, but with bags of rice to help feed their impoverished families.

With the belief that “No one can help everyone – but everyone can help someone”, RICE dedicates a portion of proceeds (and employee time) to developmental projects and charities around the world, and is an active supporter of the UN Global Compact. This is a heartfelt and happy company with a truly joyful spirit, and you can feel just as good about buying their products as you do looking at and using them, mama!

RICE is available in Singapore at Motherswork (Tanglin Mall, Marina Bay Sands and Great World City), Robinsons (Marina Bay Sands and Orchard Centrepoint), Tangs (Orchard Road) and The Children’s Showcase (Tanglin Mall, Pasarbella). Whether you want to bring your children’s bedroom to life with their amazing wallpaper, enliven your kitchen or next dinner party with a pop of colour, or simply treat yourself to a fun and functional bag, you go right ahead, mama! We could all use a bit more joy in our lives.

For more on RICE, check out their Facebook or Instagram pages, mama!