I was recently invited to an event that said “black tie” on the invitation. The words “black tie” strike equal amounts of excitement and fear within me.
Excitement because I have the opportunity to dress up and fear because I have no idea what to wear. Cocktail dress? Long? Short? Black? After checking with friends the consensus seemed to be that ‘black tie’ means long formal evening gown.
The idea of spending a fortune on a gown that I was probably only going to wear once—maybe twice—didn’t seem like the smart thing to do, from a financial and also from a closet space-saving point of view. But what alternative did I have? As I was contemplating my options, a colleague mentioned she rents her evening dresses from Covetella, a designer gown rental place.
I made an appointment right away to visit their showroom in Bukit Merah. It was a little tricky to find but once there, what a sight! Rows after rows of gorgeous dresses, all arranged by color and length from famous designers like Marchesa and Christopher Kane, to rising designers such as Phuong My. There were also shoes, clutches, hats, everything to get you ready for the big night.
I was greeted by Carol Chen herself, Covetella’s Chief Hustler. Carol, a former fashion designer, beauty queen, serial entrepreneur and avid shopaholic founded Covetella in 2015. At the time her closet was full of beautiful gowns that her friends kept wanting to borrow. So she decided to start renting them out to anyone who needed them. And that’s how Covetella was born.
After trying on 5 to 6 dresses and once I had chosen my perfect outfit (left, including accessories), Covetella arranged for altering, and took care of delivery and dry cleaning making it a completely seamless experience. Prices range from $65 for a cocktail dress to $388 for a unique, embellished designer gala gown.
With Covetella, Carol has managed to combine two of her life passions: business and fashion. Thanks to her, women all over Singapore can now afford to dress like A-listers and feel truly special for a night. I couldn’t have been happier with my dress, it was sexy and classy at the same time. On the night I received so many compliments and I realised there and then that diamonds are no longer a girl’s best friend, Covetella is!
Just do bear in mind that around peak ball season you need to make an appointment 4-6 weeks out so that you have more of a selection in dresses and sizes.
Covetella, 201 Henderson Road, #04-06, Singapore 159545, www.covetella.com