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Fun, Flirty, Fabulous Fashion: Introducing MelBelle

MelBelle fashion
Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

Looking for clothes that are stylish and appropriate for the Singapore climate, and come in your size? Look no further than fun, fabulous Melbelle, mama!

Melody van Niekerk (call her Mel) wants you to flaunt your fabulosity, mama! We are head over [designer] heels for her new fashion brand, Melbelle, which “caters for curves” with beautiful clothes tweaked for fuller figures.

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Hands up if you discovered, upon moving to Singapore, that suddenly clothes weren’t available in your size [puts both hands up!]. Suddenly you’re too tall, or your bottom is too ample (since when has that ever been a bad thing?!) to fit into dresses or trousers at the chain stores at the malls. Mel struggled with the same issue upon arriving here in 2011; she was a perfectly average UK size 10, and yet when she tried to score breezy dresses or cover-ups to suit her new tropical climate, she felt more beached whale than beach babe.

Having already launched her own successful bridal wear business in her native South Africa, she took things into her own hands, determined to give regular- and fuller-sized women everyday classic cuts with a modern and quirky spin. She’s taken stylish clothes that aren’t always readily available to fuller figures and tweaked them to look fabulous and flirty on curvy girls (and mamas!).

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MelBelle focuses on size Medium up to the 3XL Western market, with two distinct lines in its first collection (lovingly coined “iHEARTasia”): ‘Resort Livingis all about your everyday Singapore staples with a stylish twist, including kaftans, cover-ups, funky tops, and easy-to-wear dresses and rompers. To borrow Mel’s phrase, we totally HEART these looks, which’ll easily take you from beach buckets to barbecues, with coffee dates and school pickups thrown in for good measure.

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The day-to-night wardrobe, ‘Social Societeis effortlessly stylish, with pretty dresses and jumpsuits that work equally well at the office or lunch with the ladies, or can be dressed up for evening dinner or cocktails with heels, the right bag and a bit of bling.

MelBelle is all about affordable luxury; Mel wants you to be able to #LoungeInStyle, mama, because when you look good, you feel good – and we could all use a bit more of that in our lives, couldn’t we?

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Asked for any parting words of wisdom, Mel repeats with a wink the ethos that’s at the heart of her fun, flirty fashion:

“Life is short: have a laugh, love your booty…and be YOU!”

www.melbelle.com

Brought to you in partnership with MelBelle

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