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The Hottest Trends In Toys, Games, Baby Products, Stationery & School Supplies In 2024

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Sassy Mama kicked off the year by heading behind the scenes at the 50th Hong Kong Toys & Games Fair, the 15th Baby Products Fair and the 22nd International Stationery & School Supplies Fair. Here are the hottest trends you can expect to see hitting the stores in 2024!

The halls were bustling at the Hong Kong Convention and Exhibition Centre as three world-class fairs took the floor from Monday, 8 to Thursday, 11 January, 2024. Hong Kong has long been known as a hub of innovation and quality when it comes to manufacturing toys and games. What better place for key industry players to convene for the 50th Hong Kong Toys & Games Fair, 15th Baby Products Fair and International Stationery & School Supplies Fair?

The fairs are typically reserved for suppliers to connect directly with worldwide buyers — everyone from the biggest US toy retailers to small boutiques and online businesses. With over 2,600 exhibitors from 35 countries, it’s one of the world’s must-attend trade shows. Always on the lookout for the next big thing for our kids, we spent hours browsing the aisles and chatting with manufacturers to discover what we can expect to see hitting the shelves in the coming months.

Modern, Minimalist Colour Palettes

Ergonomic Baby Carrier Jinjiang Jianlaicheng Baby Products | Baby Activity Walker Zhejiang Asweets Kids Product

Gone are the garish, bright and bold primary colours. It’s all about a sleek, stylish aesthetic. Think muted, earthy tones and pastels in everything from toys to tableware. Light-coloured, natural wood was everywhere — from baby bassinets to climbing frames.

Baby Stroller Shenzhen GBC United Enterprises. |  V16 Baby Stroller by Zhongshan Baobaohao Children Products

When it comes to gear like strollers and baby bags, black is back. The classic black trend has been here for a few years now. In 2024, it continues with glossy, metallic accents on any metal hardware. Rose gold in particular provides for an especially luxe look. Alternatively, a slate grey with brushed silver frames is always a stylish option.

Sustainable Materials and Products With an Eco-Edge

In good news for the environment, manufacturers appear to be taking note of parents’ demands for eco-friendly and ethical toys. From using sustainable materials in production to working conditions on the factory floor, suppliers were open and happy to share their processes.

     Read more: Super Stationery Shops in Singapore

The Latest in Innovation


Hong Kong’s status as an innovation hub certainly shines through when it comes to toys. Elements of AI, robotics and tech were everywhere! Likewise, toys that encourage STEAM and open-ended play will continue in popularity. A cute little robot that uses AI to detect and follow the tracks drawn by children caught our eye, as did a set of magnetic shelves and pipes that could be used to create limitless marble run configurations.

      Read More: Where to Buy School Supplies & School Bags

Nostalgia and Collectables at Kidult World

It wasn’t all about the kids either with a special section for the grown-ups. There were action figures and models of everything imaginable. Even the Kowloon Walled City, complete with the Cathay plane flying low overhead! The craftsmanship was remarkable.


Brought to you in partnership with HKTDC. Lead images left to right: Campfire Toy by Zhejiang Asweets Kids Product Co.; Forest Bumper Bed by JWorld Industry Co; Baby Activity Walker by Zhejiang Asweets Kids Product Co; baby stroller by Zhejiang Bold Baby Products Manufacturing Co.

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