Social Media

How did Sassy Mama start?

Sassy Mama is actually our second baby! It all started with our first-born, Sassy Hong Kong, and our wish to create a community for girls in Hong Kong to meet and make friends. Over time we realised that that mamas in Hong Kong need something for them too; something that speaks to us as mums, but also gives us the chance to have some fun without the babies every now and again too! Sassy Mama Hong Kong launched in March 2011 and in June 2012 joined forces with Yummy Mummy Asia to bring an even bigger and better site to the mamas of HK… We came to the Lion City in 2013 to spread the love to Singapore mamas and the rest, as they say, is history!

Who is a typical Sassy Mama?

There is no typical Sassy Mama — we come from all different backgrounds and walks of life, but what we share is a sense of humour, a wish to keep in touch with our pre-mama identities and of course a great love for our babes and kids. One important thing we’re big believers in at Sassy Mama: leave the judgments at home ladies. Being a mama is hard enough without needing to worry about what other people think. We’re all about helping and supporting the mama community!

What sets Sassy Mama apart from the other Mum websites in Singapore?

Mums are so creative in Singapore — we love how the online mum world is growing, and we’re excited to be a part of it. We like to think that what is different about Sassy Mama is that as well as providing you with all the best finds and info, we are also creating a community so you can make new friends and connect with other mums. Whether you’re a stay-at-home or working mama, there’ll be something for you here!

Is Sassy Mama free to join?

Yes, totally free. You “join” Sassy Mama by signing up for our Mailing List, and we’ll then send you regular but not-too-frequent updates on upcoming Mama Meetups and other fun news (you can also follow us on Facebook and Instagram, of course!). We’ll occasionally send you Sassy Mama Scoop emails which are paid for by advertising partners. These help us keep Sassy Mama free and our events low-cost. Sassy Mama Scoops are always about something we genuinely think you’ll be interested in, not random spammy stuff.

How does Sassy make money?

Sassy Scoops, some Roundups, and Web Advertising are all paid-for features. However, we only work with companies that we genuinely think will appeal to our audience. We do (and have!) turned down paid offers that we didn’t feel were a good fit for Sassy Mama, and we’re proud to be picky!

All the articles on the site are written by our fabulous editorial and contributor team who tirelessly pound pavements all over town to find new and interesting features for our readers.

Every business reviewed editorially on our site is one that we believe is deserving of the Sassy Mama stamp of approval! Don’t get us wrong… all our reviews are honest and we love a bit of constructive criticism, but we would never feature a business or product that we found to have no redeeming features whatsoever. There is so much awesome stuff going on in Singapore, we’d rather concentrate on the good than the bad, and showcase places we love!

We do receive invitations to review certain businesses, along with products provided for our consideration, but these are always reviewed honestly! Please feel free to let us know your experiences, be they the same or different, in the comments section when we post the articles to social media.

Why isn’t my comment showing up on the site?

Unfortunately, due to the high levels of spam we receive, moderators have to approve all comments individually prior to publishing. We welcome all constructive feedback, however we do not allow comments that:

  • contain unlawful, offensive language (harmful, pornographic, threatening, harassing, defamatory, obscene, libellous, invasive of another’s privacy, racist, homophobic, hateful or violent)
  • are inaccurate, incomplete, misleading or which you do not have a right to submit under law;
  • breach the intellectual property rights of a third party (including us, without limitation).
What are affiliate links and do you use them?

Some of our articles use affiliate links to other websites, which give us a small percentage commission if you happen to click through and make a purchase. We only receive commission if you purchase the product through the link and it does not add any extra costs to you as the customer! The commission comes straight out of the retailer’s pocket and if you return a product, our commission is returned as well. We only feature affiliate links for a few select companies that we love and regularly shop from ourselves!

How can I get more involved with Sassy Mama?

Well, now you’re talking Mama! We LOVE help, whether it’s contributing articles to the website or helping organize Mama Meetups. Send us an email to [email protected] if you’ve got a few free hours in your week and think you’d enjoy being a bigger part of the Sassy Mama community.

Can I join Sassy Mama even if I don't have a baby?

Of course! If you’re pregnant or trying to conceive you’ll find lots of useful info on Sassy Mama, and we’ve also ramped up our coverage for the parents of older kids and teens.

If I sign up for your mailing list will you share my details with anyone?

Never ever ever. Pinky swear. No matter how cool they are… that’s just tacky (and against the law!)

At the bottom of some of our giveaway or RSVP forms, you may notice a checkbox for you to sign up to our sponsors’ mailing lists – you can opt in or out depending on whether you want to receive their news and updates. It’s as simple as that and totally up to you!