Social Media

back

Shanghai Tang’s First Up-Cycled Fashion Collection: The Sassy Mama Interview

Style & BeautyPost Category - Style & BeautyStyle & Beauty - Post Category - Style For YouStyle For You

The luxury Chinese label gets a chic, sustainable update with surplus fabric, bold shades and geometric cuts

We don’t know about you mama, but sustainable fashion is always in style here at Sassy Mama. We’ve talked about how you can put a stop to modern day slavery and reduce waste by cutting down your clothing count with a capsule wardrobe, and now there’s just one more reason to go green with your closet – Shanghai Tang has just launched its first up-cycled collection with EcoChic Design Award 2015 winner, Kévin Germanier.

In collaboration with Hong Kong-based environmental NGO Redress, the Swiss designer worked closely on behalf of Shanghai Tang to create a modern collection using surplus textile stock and it’s just hit our shores! Read on below for his insights on sustainable fashion, the inspiration behind the line and how mamas can style each piece for a completely chic look.

shanghai-tang-ecochic-design-award-kevin-germanier

How did you start your fashion design journey?
I got into fashion through the endless hours I spent playing with my sister and her dolls. I come from a tiny, conservative village in Switzerland where boys and girls stick to their gender-role expectations. But as a creative child I spent most of my time around girls who I used as my real-life dolls. Fashion is how I’ve chosen to express myself since childhood.

How important is sustainable fashion to you?
It feels amazing to be able to create clothes and at the same time protect the planet. As a young and passionate designer, it is important for me to feel useful. Working in a sustainable way gives me limitations that keep me on my toes. The message I am trying to communicate through my work is that you can find beauty anywhere. I would like to open people’s eyes.

shanghai-tang-kevin-germanier-collection

How different was it designing your own eco-friendly collection for the EcoChic competition compared to now with Shanghai Tang? 
Working in a professional environment really taught me how to pull a real collection together for retail, and not just the one-off pieces I’ve previously made as a student. My experience changed the way I look at design. I have learned that it’s not just about designing beautiful clothes, it’s so important to understand the market and your customers; know what they want rather than designing what you want to! I have really enjoyed adapting to these ‘real life’ restrictions, a great challenge!

Working as part of a team, and across the business rather than individually has also been really satisfying. There are so many strong voices in a business like Shanghai Tang, from marketing, sourcing, senior team, all with different objectives and all have been great to learn from.

shanghai-tang-collection

What was the inspiration behind this collection?
I took inspiration from the history of Shanghai Tang, and the mood boards of the A/W collections that were being designed at the same time. As this up-cycled line is a capsule collection, and Shanghai Tang has a strong brand story, we wanted to make sure that it complemented the other collections on sale, but with a bit of my design style in there too! Its sleek, neat, clean and sharp – very Swiss influences! I started by looking at key items that were popular with customers and designed new versions with twist. I hope and think that it is a clever collection too, appealing to the Shanghai Tang audience with the ability to be styled in many ways – adding to its sustainability!

We noticed there’s a lot of black and red going on in the collection. Why did you choose those colours?
The collection was made completely from up-cycled surplus luxury materials left over from previous Shanghai Tang collections. The only ‘new’ parts are the labels and trimmings. I also designed the collection with simplicity at its core, which has reduced the amount of extra parts needed such as pockets. I was inspired by the past, present and future of Chinese culture, so I combined up-cycling and reconstruction design techniques to create garments using surplus army textiles and industrial textile waste. The collection mixes traditional hand techniques [such as weaving, knitting, dying and embroidery] with a modern twist.

shanghai-tang-kevin-germanier-silk-top-jacket

How can mamas style these pieces for hot and humid Singapore? 
I would suggest the Silk Sleeveless Top, Mohair-Silk Jacket and Shanghai Suit Pants for warmer temperatures. The collection is also highly versatile and can be matched with other items. Also, customers can mix pieces from this capsule collection with Shanghai Tang’s main AW2016 line.

heart-peach1

Thank you for your style tips, Kévin! Kévin Germanier’s capsule collection with Shanghai Tang is now available in limited edition quantities online and in Shanghai Tang Ngee Ann City, 391 Orchard Road, #03-06/07 Ngee Ann City, Singapore 238873.

more sassy mama

What's New

We're social
Morning lie-ins with cuddles, sleeping bags and everything ⁣happy!⁣⠀
@thedigigirls⁣⠀
.⁣⠀
.⁣⠀
.⁣⠀
.⁣⠀
.⁣⠀
.⁣⠀
.⁣⠀
⁣⠀
⁣⠀
#sosassy #sassymama #kidszimmer #kidspiration #designforkids #letthembelittle #letthekids #simplychildren #pixel_kids #igkiddies #magicofchildhood #cutekidsclub #kidsroom #shopforkids #candidchildhood #childhoodunplugged #kidsplay #kidsmood #kidmodels⁣ #kidsgram #kidsactivities #childrenof_instagram #childrenofinstagram #childrenfirst #siblingsbelike #siblinggoals #siblingsquad #siblingtime⁣⠀
⁣⠀
⁣
The final week of Helper Appreciation Month is here and we saved the best for last - Fun Week begins today! Treat your helper to a healthy dose of fun on her day off, from fitness, to theatre to inspiring photo walks. Click on the #linkinbio and let the fun begin 🎉⠀
@helpherdobetter
@rhosecoronado 
@race2share 
@wildricesg ⠀
.⠀
.⠀
.⠀
.⠀
#sosassy #sassymamasg #HelperAppreciationMonth #FunWeek #singapore #singaporemotherhood #sgfdw #fun #gratitude #momlife #motherhood #mommylife #parenthood #momsofinstagram ⠀
Planning a birthday party, mama? #linkinbio has our fave spots for your kids birthday party in Singapore, no matter your budget and it will be a party to remember!⠀ 📸 @mizprissy⠀
.⠀
.⠀
.⠀
.⠀
.⠀
#sosassy #sassymamasg#kidszimmer #kidspiration #designforkids #letthembelittle #letthekids #simplychildren #pixel_kids #igkiddies #magicofchildhood #cutekidsclub #kidsroom #shopforkids #candidchildhood #childhoodunplugged #kidsplay #kidsmood #kidmodels⠀
#kidsgram #kidsactivities #childrenof_instagram #childrenofinstagram #childrenfirst #birthdayparty #singaporeparty #kidsparty⠀
⠀
WE BELIEVE WORKING PARENTS MAKE GREAT PARENTS. A 2015 Harvard Business School study of girls with working moms in 24 countries across the globe found that they grew up to have more successful careers themselves. And another HBS study found in 2018 that kids with two working parents grew up to be *just* as happy as kids with a stay-at-home parent. In short: if working makes you happy, mama, do it! And let go of the #momguilt, because a happy and fulfilled mama = happy kids. Of course, having the flexibility to work near your kids - and for them to see you on the job - has benefits for everybody; whether you're nursing your baby or telling each other about your mornings, we're grateful for a family-friendly co-working space like @trehausco. - Kate McFarlane, Senior Editor⠀
📷 @irinanilssonphotography
#WeAreTrehaus #WorkLearnPlay⠀
.⠀
.⠀
.⠀
.⠀
.⠀
⠀
⠀
#sassymamasg #sosassy #momlife #workingmom #motherhood #mommylife #parenthood #momsofinstagram #momlifeisbestlife #workingparents #kidspiration #letthembelittle #letthekids #simplychildren #pixel_kids #igkiddies #magicofchildhood #cutekidsclub #candidchildhood #childhoodunplugged #kidsplay #kidsmood #kidsgram #childrenof_instagram #childrenofinstagram⠀
⠀
⠀
WE BELIEVE IN TEACHING TEAMWORK. Our world and our future are highly unpredictable. Technology is advancing so rapidly that we don't know what our world will look like in ten years let alone 20 years. Our children will also face dramatic environmental and political changes. So how do we prepare them for such an unpredictable future? #Teamwork. Learning to work as part of a team helps develop many social skills such as communication, empathy, patience, tolerance and collaboration. These are the skills that our children will need more than any others. - Emilie De Cannart, Managing Director, Sassy Media Group⠀
📸 @irinanilssonphotography ⠀
#WeAreTrehaus #WorkLearnPlay @trehausco
.⠀
.⠀
.⠀
.⠀
.⠀
⠀
⠀
#sassymamasg #sosassy #momlife #workingmom #motherhood #mommylife #parenthood #momsofinstagram #momlifeisbestlife #mommyhood #kidspiration #designforkids #letthembelittle #letthekids #simplychildren #pixel_kids #igkiddies #magicofchildhood #cutekidsclub #candidchildhood #childhoodunplugged #kidsplay #kidsgram #kidsactivities #siblinggoals #siblingsquad #siblingtime⠀
⠀
⠀
Keeping an open dialogue with your little ones about cultural diversity is crucial to a harmonious tomorrow. Today is World Day for Cultural Diversity for Dialogue and Development so it's a great opportunity to introduce your children to our round up of books that teach kids to embrace their diversity in a mixed race family. #linkinbio has our top 5 picks!⠀
📸 @lovelens_rnd⠀
.⠀
.⠀
.⠀
.⠀
.⠀
#sassymamasg #sosassy #WorldDayforCulturalDiversityforDialogueandDevelopment #diversityday #unitednations #diversity #promotediversity #momlife #momquotes #motherhood #mommylife #parenthood #momsofinstagram #momlifeisbestlife #mommyhood #blendedfamily #biracial
Have you caught your self yelling at your children? We have all been guilty of this and it has not been our finest moment. Would you like to learn how to be a calm and collected parent? This long weekend would be a good time to practice 😀 Our #linkinbio has the details from @respectfulmom.
📸 @tippytapp
.
.
.
.
.
#sosassy #sassymamasg #parenting #momlife #motherhood #childrenof_instagram #momentsoflove #mommylife #momsofinstagram #momlifeisbestlife #mommyhood⁣

We're social

What we're up to and what inspires us