Takashimaya has announced Love The Earth campaign as part of its commitment to deliver a sustainable and environmentally conscience retail environment for its shoppers. In the lead up to Earth Day, Takashimaya will spearhead a series of in-store recycling, upcycling initiatives, promotions on eco-friendly products and healthy lifestyle activities in partnership with Singapore and international partners.
Love The Earth will be packed with talks, exhibition and fitness programs. Throughout the store, thoughtfully designed booths will touch on everyday items sold at the department store providing a range of eco-friendly, green products by brands that are committed to critical environmental and social causes. Takashimaya have partnered with World Wide Fund for Nature (WWF) for this event and 100% of the proceeds generated from the Love The Earth campaigns, sales from pop-up booths and exhibitions during the month-long festival will be donated to WWF.
Events and Activities
Fashion is not a synonym for New and Expensive (Mon 25 Mar to Tue 30 Apr 2019)
Students from Nanyang Academy of Fine Arts (NAFA) have been invited to upcycle fabric and breathe new life into past season clothes. Using their imagination, innovation and complete design freedom, the students will use past season collection from local brands to create 100% new designs out of “past.”
Exhibition at Level 3
Deep Clean Your Beauty Routine (Fri 29 Mar to Sun 31 March 2019)
Recycling packages and natural skincare products will be a key campaign highlight. The store will have a recycling
program where customers can drop off their empty cosmetic jars or bottles and with every $80 spent at any beauty
and accessories counter at Level 1, an intricate custom-made terrarium can be redeemed. Throughout Love The
Earth campaign, Takashimaya Beauty Department has curated weekly activities where customers can pick up tips
on how to recycle, upcycle and get crafty with their empty cosmetic packaging.
Rose Room, Level 3
APLF Showcases the Art of Recycling and Repurpose (Mon 25 Mar to Sun 7 Apr 2019)
Striking a strategic partnership with Asia Pacific Leather Fair (APLF), shoppers will also be able to learn about the
leather industry. Recycling and repurpose to promote sustainable fashion to customer. APLF will showcase the use
of off-cut leather to produce entirely new items – resulting in zero waste. Eight special designers will showcase
their creations which will be sold for charity. 100% of the proceeds will be donated to WWF.
Exhibition at Level 2
Upcycle and Recycle by Creative Jewellery School (Thu 18 Apr to Tue 30 Apr 2019)
Takashimaya is also hoping to influence customers into embracing upcycling. Instead of disposing of old jewellery collection, customers will be invited to bring their assorted sparkles and bling to the store where a team of craft experts will transform these into new chic, fun and creative designs.