Friday, 20 July to 24 February 2019
The National Library’s latest exhibition, Selling Dreams: Early Advertising in Singapore, will open from 20 July 2018 to 24 February 2019 at the Level 10 Gallery, National Library Building. Modelled after a department store, the exhibition highlights print advertisements in Singapore from the 1830s to 1960s, which show the myriad of products, services and brands that were part of Singapore’s busy consumer market during this period.
Through the exhibition, the National Library hopes that visitors will be able to gain a deeper understanding of advertising and its impact on society, while learning more about Singapore’s past. The exhibition is also an avenue where we make the library’s physical and digital collections more accessible to the public.
This exhibition features advertising material from the National Library’s rich Singapore and Southeast Asia (SingSEA) collection, many of which are being showcased for the first time. On display at the exhibition are rare publications, magazines, newspapers and ephemera from the National Library’s physical and digital publications.
The National Library partnered with the Singapore Press Holdings (SPH) and Singapore University of Technology and Design (SUTD) for this exhibition. SPH was involved in the content development of the exhibition and generously made available their library’s extensive physical and digital collection to the National Library. Lecturers and students from SUTD developed two interactive stations to enhance the visitor experience at the exhibition.